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Where the conversion trend is higher on Desktop and lower on Mobile .

Posted: Thu Jan 30, 2025 7:22 am
by mayaboti
Adobe's research on the US market closely matches the picture of the Italian market highlighted above,

But while the increase in the conversion rate on Desktop is medium-high, on Mobile it has increased significantly and the values ​​that we read today on the Italian market are comparable to other markets - at least for the what is a loan? research trend - and it becomes important to understand how the research begins for the different sectors, as we can see from the following data.

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Retail Conversion Data by Device
Conversion rate per device

Ecommerce statistics by sector
Start of online research
SEMrush comes to our aid in this case because we have the opportunity to analyze this difference in searches thanks to the recent introduction of mobile data and the new reports in the Traffic Analysis tool .

For example, searching for elegant women's shoes we have the possibility to modify the database for the selected language for both Desktop and Mobile and analyze what differences we can find in the searches, an important phase for the correct analysis of the keywords for our site.