The value proposition and its meaning are essential to understand the importance of maximizing demand for an adequate offer configuration, guiding potential customers throughout the entire process until they make their decisions.
The less your company is known on the market, the more it needs a clear and effective value proposition that positions you ahead of your competitors.
If while surfing the web you scroll through sites that all seem the same, close the page in a few seconds to start exploring again, well it means that in none of them have you found a value proposition so defined and enticing that it find investor through investor database attracts you like a magnet.
Let's immediately see some examples of effective value propositions (and then how to create one, step by step).
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Examples of winning value propositions
Reasoning in terms of conversion optimization , the first point from which I would start is to test the validity of the value proposition (I propose two tests at the end of the article).
It is the promise to the consumer. The (real) reason why people decide to buy a product or service, the element that differentiates you from competitors.