the day when there were more options
Posted: Thu Jan 30, 2025 8:46 am
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And less is also more when it comes to selling online.
Psychologist Sheena S. Iyengar, an expert in choice theory and current professor at Columbia University, conducted an experiment that involved setting up a small jam stand at the exit of a store.
On the first day, 24 different types of jam were on display, and on the second, only 6 types of jam were offered.
You can probably already imagine what happened.
On the day he offered 24 flavors of jam, 60% more people northeast mobile database came to the stand than on the day he offered only 6 types of jam.
However, only 3% of people who went to the stand on ended up buying something, compared to 30% who did buy something on the day when only 6 flavours were offered.
This experiment clearly demonstrated that, although people are attracted to variety, if we are presented with too many options we are less likely to end up buying, and this applies both in the physical and digital world.
That being said, before deciding whether to use a single-page website or opt for a multi-page one, let's analyze the importance of the placement of the content on the page.
And less is also more when it comes to selling online.
Psychologist Sheena S. Iyengar, an expert in choice theory and current professor at Columbia University, conducted an experiment that involved setting up a small jam stand at the exit of a store.
On the first day, 24 different types of jam were on display, and on the second, only 6 types of jam were offered.
You can probably already imagine what happened.
On the day he offered 24 flavors of jam, 60% more people northeast mobile database came to the stand than on the day he offered only 6 types of jam.
However, only 3% of people who went to the stand on ended up buying something, compared to 30% who did buy something on the day when only 6 flavours were offered.
This experiment clearly demonstrated that, although people are attracted to variety, if we are presented with too many options we are less likely to end up buying, and this applies both in the physical and digital world.
That being said, before deciding whether to use a single-page website or opt for a multi-page one, let's analyze the importance of the placement of the content on the page.