more specific topics and keywords

[rochon.a1.119]

HubSpot calls hub pages “Ultimate Guides” because they provide an overview of the core topic.

Content clusters include a series of articles on .

They are related to the central theme, but in a more limited way.

This is what a final content cluster looks like:

Content plan - Central topic guide

When working with your gansu mobile database spreadsheet, enter:

A column with the central theme and your 5-10 themes.

A column with the topic clusters with the rest of the topics distributed across the core topics.

A product/feature column for each topic.*

*Consider how the product and function relate to your core theme (we identified this in step 2).