AI can help. Many thanks to the
Posted: Sun Dec 22, 2024 9:22 am
Let's meet Nata Zayats, a content marketing consultant. For the past year, I have been actively consulting businesses and non-profit organizations regarding website content. The most frequent request regarding blogging on a brand or organization's website is: "What to do when there is absolutely no budget for an SEO specialist, but there is content on the website and you need to blog? Can artificial intelligence help with SEO?"
Indeed, brands or communications canada phone number professionals at a charity or public organization don’t always have access to paid SEO tools or the budget for an SEO specialist. In such cases, it’s better to focus on creating high-quality and useful content, and optimize for keywords using free AI tools .
In this article, we will look at how consultant, Igor Genov, Head of SEO Department Inweb, for his advice and attention.
Where to start using AI for SEO optimization of your brand's or nonprofit's blog?
When creating a new blog post, you can start by searching for trending queries and generating ideas using AI , or by writing the article itself and then optimizing it . Both approaches have their advantages.
In the first case, you immediately target the content to the needs of the audience and potentially increase its chances of high rankings in search results. However, there is a risk that “technical” SEO optimization will outweigh the expertise and usefulness of the material.
In the second case, you focus on creating quality content and then “packaging” it for search engines. This allows you to maintain a balance between optimization and value for readers. But it is important not to forget about SEO already at the stage of writing the article — text structure, headings, keywords.
In both cases, I recommend giving AI tools a clear task, the so-called TOR — technical specifications, or prompt. It should include:
The key topic and subtopics of the article
The main idea or message of the post
Target audience characteristics
Preferred keywords
Content style and tone requirements
References and examples for inspiration
If there is no text, but there is an idea. Creating an article structure using artificial intelligence
We are writing a prompt, this is a technical task for artificial intelligence. Now let's talk about SEO for non-profit organizations, but you can definitely use all the tips and life hacks to optimize a commercial blog on your website.
Here's how you can adapt the process
Indeed, brands or communications canada phone number professionals at a charity or public organization don’t always have access to paid SEO tools or the budget for an SEO specialist. In such cases, it’s better to focus on creating high-quality and useful content, and optimize for keywords using free AI tools .
In this article, we will look at how consultant, Igor Genov, Head of SEO Department Inweb, for his advice and attention.
Where to start using AI for SEO optimization of your brand's or nonprofit's blog?
When creating a new blog post, you can start by searching for trending queries and generating ideas using AI , or by writing the article itself and then optimizing it . Both approaches have their advantages.
In the first case, you immediately target the content to the needs of the audience and potentially increase its chances of high rankings in search results. However, there is a risk that “technical” SEO optimization will outweigh the expertise and usefulness of the material.
In the second case, you focus on creating quality content and then “packaging” it for search engines. This allows you to maintain a balance between optimization and value for readers. But it is important not to forget about SEO already at the stage of writing the article — text structure, headings, keywords.
In both cases, I recommend giving AI tools a clear task, the so-called TOR — technical specifications, or prompt. It should include:
The key topic and subtopics of the article
The main idea or message of the post
Target audience characteristics
Preferred keywords
Content style and tone requirements
References and examples for inspiration
If there is no text, but there is an idea. Creating an article structure using artificial intelligence
We are writing a prompt, this is a technical task for artificial intelligence. Now let's talk about SEO for non-profit organizations, but you can definitely use all the tips and life hacks to optimize a commercial blog on your website.
Here's how you can adapt the process