What influences the choice
Posted: Sat Feb 01, 2025 4:34 am
Advanced Features
BrandPulse analysis revealed the following characteristics of the target audience (with an indication of the affinity index):
low brand loyalty (AFF 169);
commitment to healthy eating (AFF 146);
high tendency to experiment with new brands (AFF 146);
attention to the composition of products (AFF 136);
willingness to pay more for environmental friendliness (AFF 148).
These characteristics indicate potential for category cameroon telegram data development through an emphasis on naturalness and product quality.
Next, we look at which segments our category has greater penetration:
Case Strategy: How We Worked on Understanding an FMCG Brand and Bringing a New Product to the Shelves - Image 8
Mediascope BrandPulse 2024 data: personally consumed canned vegetables and fruits in the last 6 months
Here we again compare consumers of canned vegetables with a broad segment of food buyers.
For an advertising campaign, it is advisable to divide the audience into two main segments: pensioners and working people. They will be our permanent target group, and those who are fasting will be temporary, relevant only during the fasting period.
Research has shown that typical consumers of canned vegetables have the following characteristics:
strive to save money;
value the speed of cooking;
experience a lack of time for a full meal;
put family values above material ones.
Factors Influencing Purchase Decisions
Let's consider what motivates buyers of canned vegetables compared to the general audience of the food market.
BrandPulse analysis revealed the following characteristics of the target audience (with an indication of the affinity index):
low brand loyalty (AFF 169);
commitment to healthy eating (AFF 146);
high tendency to experiment with new brands (AFF 146);
attention to the composition of products (AFF 136);
willingness to pay more for environmental friendliness (AFF 148).
These characteristics indicate potential for category cameroon telegram data development through an emphasis on naturalness and product quality.
Next, we look at which segments our category has greater penetration:
Case Strategy: How We Worked on Understanding an FMCG Brand and Bringing a New Product to the Shelves - Image 8
Mediascope BrandPulse 2024 data: personally consumed canned vegetables and fruits in the last 6 months
Here we again compare consumers of canned vegetables with a broad segment of food buyers.
For an advertising campaign, it is advisable to divide the audience into two main segments: pensioners and working people. They will be our permanent target group, and those who are fasting will be temporary, relevant only during the fasting period.
Research has shown that typical consumers of canned vegetables have the following characteristics:
strive to save money;
value the speed of cooking;
experience a lack of time for a full meal;
put family values above material ones.
Factors Influencing Purchase Decisions
Let's consider what motivates buyers of canned vegetables compared to the general audience of the food market.