Google Trends in the 2024 elections: what were the biggest searches?
Posted: Sat Feb 01, 2025 4:36 am
The scenario of the 2024 Municipal Elections in Brazil has attracted increasing attention as voters prepare to choose their local representatives. This growing curiosity is reflected in the increase in searches for candidates and electoral themes, as shown by Google Trends in the elections.
After all, in this context, it has proven to be a valuable tool for measuring public interest, offering insights into voter behavior in real time, as we will see throughout this post.
The role of Google Trends in elections
Google Trends has made it possible to track the volume of searches for candidates, parties and political topics over time. For the 2024 elections, it is possible to view the evolution of interest in municipal races, both for councilors and mayors, in more than 5,000 municipalities in Brazil.
Google Trends in the elections
Source:Google Trends
This data does not directly indicate voting intentions, but it provides a clear overview of trends in popular interest, which can help in understanding the political scenario.
Google Trends data is collected based on the number of searches viber data performed by users in a given period. In the case of the municipal elections, it was possible to analyze the interest in each candidate or specific topic on a scale ranging from 0 to 100, with 100 being the highest level of interest.
This method of analysis has allowed campaign managers and voters to have a clear view of which topics are generating the most engagement.
Regional data: Sao Paulo and Rio de Janeiro
The city of São Paulo, the largest in Brazil, presented an interesting scenario when we analyzed searches for mayoral candidates between September 27 and October 3, 2024.
According to graphs available on Google Trends, interest in some candidates remained constant, while others showed significant fluctuations. For example, in São Paulo, searches for certain candidates showed variations of up to 10%, something that could indicate changes in public perception.
After all, in this context, it has proven to be a valuable tool for measuring public interest, offering insights into voter behavior in real time, as we will see throughout this post.
The role of Google Trends in elections
Google Trends has made it possible to track the volume of searches for candidates, parties and political topics over time. For the 2024 elections, it is possible to view the evolution of interest in municipal races, both for councilors and mayors, in more than 5,000 municipalities in Brazil.
Google Trends in the elections
Source:Google Trends
This data does not directly indicate voting intentions, but it provides a clear overview of trends in popular interest, which can help in understanding the political scenario.
Google Trends data is collected based on the number of searches viber data performed by users in a given period. In the case of the municipal elections, it was possible to analyze the interest in each candidate or specific topic on a scale ranging from 0 to 100, with 100 being the highest level of interest.
This method of analysis has allowed campaign managers and voters to have a clear view of which topics are generating the most engagement.
Regional data: Sao Paulo and Rio de Janeiro
The city of São Paulo, the largest in Brazil, presented an interesting scenario when we analyzed searches for mayoral candidates between September 27 and October 3, 2024.
According to graphs available on Google Trends, interest in some candidates remained constant, while others showed significant fluctuations. For example, in São Paulo, searches for certain candidates showed variations of up to 10%, something that could indicate changes in public perception.