Recognition and reputation
Posted: Sat Feb 01, 2025 4:45 am
Professionalism. It demonstrates your expertise in the business you are engaged in. At the same time, you do not have to be a generalist. It is enough to choose your own, perhaps narrowly focused niche, but on the condition of constant improvement in it.
Appearance. Here, a distinction is made between "real" appearance and "digital" appearance.
"Real" is clothing, shoes, hairstyle, accessories, behavior, the space around the expert, for example, the workplace, which can tell quite a lot about the person and create a certain image in the minds of potential clients. "Digital" image is the network design, for example, of a website or an account on social networks.
When combining "real" and "digital" appearance, it is important that the style of these "hypostases" be the same. Let's say a representative of a personal brand positions himself as a healthy lifestyle enthusiast who offers a blog on proper nutrition. This means that he cannot demonstrate to the audience how he eats chips by the handful.
Concept and promotion strategy. It consists of four elements:
positioning: how you introduce yourself to your audience, such as “Ilona, yoga instructor”;
Key messages: what advantages do you offer compared to competitors, the views and values that you convey. For example, a higher education or an internship abroad may be an advantage;
personal brand legend: this is your story. For example, the jamaica telegram data leader of a company tells how he came up with the idea of creating this brand;
promotion strategy: what channels will you use to interact with clients, potential and real, content layout plan.
Body language. Body language can be much more eloquent than any other elements of self-presentation: posture, gait, pose, closed or open, demonstrated emotions, look, scent of perfume. And it is important that the external form corresponds to the internal content. Otherwise, potential clients simply will not be able to trust you.
For example, if you are a potential client, you may be suspicious that a coach who offers to develop self-confidence stutters, looks away, or nervously fidgets with objects in his hands.
This is a mark of the fact that a person is unique. Reputation strengthens the opinion about this person. Recognition is expressed in different ways, for example, by the number of authoritative partners, including large companies, the number of subscribers in social networks, etc. The components of reputation are social status, environment, the scale of a person's achievements, the number of his followers.
The components of a personal brand are closely linked. Developing one direction is not enough. You need to combine promotion in social networks, work competently on your appearance,
Appearance. Here, a distinction is made between "real" appearance and "digital" appearance.
"Real" is clothing, shoes, hairstyle, accessories, behavior, the space around the expert, for example, the workplace, which can tell quite a lot about the person and create a certain image in the minds of potential clients. "Digital" image is the network design, for example, of a website or an account on social networks.
When combining "real" and "digital" appearance, it is important that the style of these "hypostases" be the same. Let's say a representative of a personal brand positions himself as a healthy lifestyle enthusiast who offers a blog on proper nutrition. This means that he cannot demonstrate to the audience how he eats chips by the handful.
Concept and promotion strategy. It consists of four elements:
positioning: how you introduce yourself to your audience, such as “Ilona, yoga instructor”;
Key messages: what advantages do you offer compared to competitors, the views and values that you convey. For example, a higher education or an internship abroad may be an advantage;
personal brand legend: this is your story. For example, the jamaica telegram data leader of a company tells how he came up with the idea of creating this brand;
promotion strategy: what channels will you use to interact with clients, potential and real, content layout plan.
Body language. Body language can be much more eloquent than any other elements of self-presentation: posture, gait, pose, closed or open, demonstrated emotions, look, scent of perfume. And it is important that the external form corresponds to the internal content. Otherwise, potential clients simply will not be able to trust you.
For example, if you are a potential client, you may be suspicious that a coach who offers to develop self-confidence stutters, looks away, or nervously fidgets with objects in his hands.
This is a mark of the fact that a person is unique. Reputation strengthens the opinion about this person. Recognition is expressed in different ways, for example, by the number of authoritative partners, including large companies, the number of subscribers in social networks, etc. The components of reputation are social status, environment, the scale of a person's achievements, the number of his followers.
The components of a personal brand are closely linked. Developing one direction is not enough. You need to combine promotion in social networks, work competently on your appearance,