6 steps to create a permanent assortment of an online store
Posted: Sun Dec 22, 2024 9:30 am
You should not collect different products in one catalog. The buyer evaluates the store not only by the item of interest to him, but also as a whole. The client cares about the general style, the integrity of the assortment, this is what allows you to stand out from competitors and emphasize your own uniqueness
Step 1: Identify and segment your target audience
There is no point in selling everything to telegram in the philippines everyone. Decide who your customers are, they will make up the target audience. Then you need to divide it into segments depending on gender, age, socio-demographic and other characteristics.
Segmentation is important to create an interesting offer for each group. Each customer has their own preferences, needs, selection process, etc.
Formation of a permanent assortment of the online store
Action 2: Find ways to stand out from the competition
Compare competitors' offers, note their advantages and disadvantages, highlight the most popular products, and find out which manufacturers and products are not available in other online stores.
Let's say you sell children's clothing. One of your competitors has a certain brand of product that costs significantly less than other sellers. In this case, there is no point in trying to compete on price; it is better to refuse to sell the relevant product at all and look for models that your competitor does not have.
Step 3: Identify a list of suppliers and ask them for a list of best sellers
This will help to create an assortment if you do not have enough experience in sales. If you are a manufacturer of products, then ask sellers which models are in the greatest demand in their stores. Thus, you can buy more pairs of a certain model of shoes that customers are willing to buy.
Online store
Step 4: Form groups and distribute products among them
Write down on a separate sheet of paper all the products that correspond to the project idea, are poorly represented by competitors, and can be easily ordered from suppliers. Here, you can ignore the financial resources available. When the list is ready, group the products into several segments. As a result, you will get a product range map that will be convenient to use when you decide to expand the line with new models.
Let's say you're going to sell cosmetics. Then your product card will include the following categories:
for facial skin care,
for hair care,
for the body,
for the skin of the hands,
for foot care.
A situation may arise when, for example, there are 20 items in the foot care group, and no more than 3 for the body. In this case, you can go two ways. The first is to stop selling body care products altogether and expand the line of foot care products. The buyer will understand that you have a wide selection of foot care products, and he will go to your store for them, not to a competitor.
The second option is to add several items to the body goods category. In this case, the range will become more versatile and wider.
Next, you need to define subcategories in each category. If we are talking about body products, then the list of subcategories will be approximately as follows:
Step 1: Identify and segment your target audience
There is no point in selling everything to telegram in the philippines everyone. Decide who your customers are, they will make up the target audience. Then you need to divide it into segments depending on gender, age, socio-demographic and other characteristics.
Segmentation is important to create an interesting offer for each group. Each customer has their own preferences, needs, selection process, etc.
Formation of a permanent assortment of the online store
Action 2: Find ways to stand out from the competition
Compare competitors' offers, note their advantages and disadvantages, highlight the most popular products, and find out which manufacturers and products are not available in other online stores.
Let's say you sell children's clothing. One of your competitors has a certain brand of product that costs significantly less than other sellers. In this case, there is no point in trying to compete on price; it is better to refuse to sell the relevant product at all and look for models that your competitor does not have.
Step 3: Identify a list of suppliers and ask them for a list of best sellers
This will help to create an assortment if you do not have enough experience in sales. If you are a manufacturer of products, then ask sellers which models are in the greatest demand in their stores. Thus, you can buy more pairs of a certain model of shoes that customers are willing to buy.
Online store
Step 4: Form groups and distribute products among them
Write down on a separate sheet of paper all the products that correspond to the project idea, are poorly represented by competitors, and can be easily ordered from suppliers. Here, you can ignore the financial resources available. When the list is ready, group the products into several segments. As a result, you will get a product range map that will be convenient to use when you decide to expand the line with new models.
Let's say you're going to sell cosmetics. Then your product card will include the following categories:
for facial skin care,
for hair care,
for the body,
for the skin of the hands,
for foot care.
A situation may arise when, for example, there are 20 items in the foot care group, and no more than 3 for the body. In this case, you can go two ways. The first is to stop selling body care products altogether and expand the line of foot care products. The buyer will understand that you have a wide selection of foot care products, and he will go to your store for them, not to a competitor.
The second option is to add several items to the body goods category. In this case, the range will become more versatile and wider.
Next, you need to define subcategories in each category. If we are talking about body products, then the list of subcategories will be approximately as follows: