By humanizing your company with detailed team bios, you'll build trust and showcase the collective expertise that drives your organization.
Content clusters effectively demonstrate australia phone number list in-depth knowledge on a topic, boosting your EEA signals across your site. Here are a few ways to do this:
Identify core themes: Determine the core themes that fit your expertise and are relevant to your audience.
Create pillar pages : Develop comprehensive, authoritative pages that broadly cover each core topic. These will serve as the central hub for your topic clusters.
Develop supporting content : Create a series of related articles that delve deeper into specific aspects of each pillar topic.
Interconectar estratégicamente: Use internal links to connect supporting content to the main page and to each other, creating a network of information that signals topical authority to search engines.
Update regularly : Keep your content sets fresh by regularly updating information and adding new supporting articles as your industry evolves.
Incorporate a variety of content types : Include a variety of content formats, such as videos, infographics, or case studies, in your groups to meet different learning preferences and reinforce their knowledge.