He Initially Hired Wendy To Broaden The Blog’s Appeal By Writing For email database india The Layperson – Translating Experts’ Tech-speak Into Terms Everyone Could Understand. When Her Content Performed Well, People Started Asking For Her Secrets. “i Was Just Writing To A Level Understand And Relate To,” She Says.after Becoming The Blog’s Editor-in-chief In , Wendy Began A Steady Stream Of Improvements, Starting With Consistency – A Tenet Of Content Marketing. Previously, The Team Published Whenever Pieces Were Ready, Which Sometimes Meant Multiple Posts On One Day And None On Another.
Wendy Set A Cadence (One Or Two Blog Posts Every Day) And A Regular Publishing Time ( Or A.m.). Traffic Grew.she Created A Style Guide And Helped Her Team (Most Of Whom Are Researchers First, Writers Second) Improve Readability And Asked Them To Choose A Specialty Beat. She Hired Writer David Ruiz, Who Has A Journalism Background And Worked For The Electronic Frontier Foundation, To Lead The Privacy Beat. He Has Branched Out To Host The Company’s First Podcast, Lock And Code.