The time spent on a website is measured from when the user first visits the website to when they leave it. The longer a user stays on your site, the better for you and the search engine rating. The user apparently felt that they were in good hands in terms of content and technology and found what they were looking for. The average time on site is a measurable signal for the quality of a website. However, whether Google actually uses this to rank a page is currently unproven and is only speculative, as Google itself says it does not use the data from Google Analytics for ranking.
bounce rate and bounce-to-SERP rate (bounce rate back to the search results page)
The bounce rate is calculated in percent, just like the CTR. In Google Analytics, the bounce rate is calculated from the number of visitors who have only viewed a single page, divided by all sessions. A high bounce rate is macedonia mobile numbers list not necessarily a bad sign. If you can satisfy a user's needs with just one page view, this would be a positive thing. For example, with websites with weather information: As soon as the user has information about the current weather, he/she usually leaves the site immediately.
As a formula:
Visits without further action / number of all visits * 100 = bounce rate in %×Hide notice.
example invoice
25 visitors without action / 250 visitors total * 100 = 10% bounce rate.×Hide notice.
The bounce-to-SERP rate (especially in comparison to competitor sites) is more relevant for evaluating the search experience and can be measured by Google even without Google Analytics data. If a user clicks on an organic search result and immediately returns to the search results list, the page clicked on does not appear to have met the user's expectations.
If your own result has a higher bounce-to-SERP rate than the competitor's pages, this would be a bad sign. Google concludes that neither the content nor the design of the website encouraged the visitor to stay on the page longer or to take an action.