SEO Do's and Don'ts: 2020 Update
Posted: Sat Feb 01, 2025 10:38 am
SEO is changing with the times and experts need to keep up with these changes and move forward. SEO algorithms are becoming more and more pioneering. This is a good update as it has improved user experience and increased sales conversion rates for some businesses. These algorithms are helping deserving websites get the rank they deserve by pushing down websites with junk and non-working content. To ensure your website always ranks high, here are some modern SEO dos and don'ts. The best SEO companies in India , have more information about this update. Always consult them to get best-in-class results.
Do: Conduct thorough research to quantify performance.
When you start writing content, you want to do some uruguay consumer email list research and find the right keywords that will help your content rank higher. Analyzing keywords is an effective way to make a calculated decision. There are many resources available to help you analyze and find the right keywords that will fulfill your content needs. Search engines are your best friend. Just type in a few words, pick a few phrases that appear in the suggestion box, click and rank the words according to their relevance to your business.
A quick tip, make sure you rank for keywords that are relevant to your business and have a low difficulty score. A lower score means fewer businesses competing for the same keyword or phrase. Use long-tail keywords instead of using a single word. Long-tail keywords will help you rank higher. Don't forget to do this even after you've created your content. Practicing keyword analysis to see which phrases you need to pay more attention to can help you in times of difficulty or when you come across an opportunity.
Do: Create keyword-focused content.
The content you write should be relevant as per the demands of your business. After analyzing the keywords that cater to your business needs, you need to ensure that your content revolves around those keywords. Concise, to-the-point and solid content is what will keep your audience engaged. First and foremost, make sure that your title matches your content. You only have 60 characters to impress Google before your title gets shorter. Experts say that 60 characters is enough to capture the attention of the internet audience, anything more than that will result in high bounce rates.
Keyword-centric content
Speaking of the body, your body text should be simple and very topic-specific. If you're trying to cram in as much information as possible and writing irrelevant information, it's a no-no. This doesn't help your SEO at all. Rather, it only adds complexity to help search engine algorithms understand conversational language. By irrelevant information, I mean not rewriting phrases or keywords in a different context to pad out the length of your content, but instead using variations of keywords such as long-tail keywords or keyword extensions.
Do: Conduct thorough research to quantify performance.
When you start writing content, you want to do some uruguay consumer email list research and find the right keywords that will help your content rank higher. Analyzing keywords is an effective way to make a calculated decision. There are many resources available to help you analyze and find the right keywords that will fulfill your content needs. Search engines are your best friend. Just type in a few words, pick a few phrases that appear in the suggestion box, click and rank the words according to their relevance to your business.
A quick tip, make sure you rank for keywords that are relevant to your business and have a low difficulty score. A lower score means fewer businesses competing for the same keyword or phrase. Use long-tail keywords instead of using a single word. Long-tail keywords will help you rank higher. Don't forget to do this even after you've created your content. Practicing keyword analysis to see which phrases you need to pay more attention to can help you in times of difficulty or when you come across an opportunity.
Do: Create keyword-focused content.
The content you write should be relevant as per the demands of your business. After analyzing the keywords that cater to your business needs, you need to ensure that your content revolves around those keywords. Concise, to-the-point and solid content is what will keep your audience engaged. First and foremost, make sure that your title matches your content. You only have 60 characters to impress Google before your title gets shorter. Experts say that 60 characters is enough to capture the attention of the internet audience, anything more than that will result in high bounce rates.
Keyword-centric content
Speaking of the body, your body text should be simple and very topic-specific. If you're trying to cram in as much information as possible and writing irrelevant information, it's a no-no. This doesn't help your SEO at all. Rather, it only adds complexity to help search engine algorithms understand conversational language. By irrelevant information, I mean not rewriting phrases or keywords in a different context to pad out the length of your content, but instead using variations of keywords such as long-tail keywords or keyword extensions.