It is very different for eCommerce and lead generation campaigns. We want to zoom in a bit on how customers interact with the company staff. If they reach out to customer support, where do they talk to them: on WeChat, on-site chat tools such as Baidu Shangqiao, or via a phone call. How long does it take for the customer to get a hold of somebody, are they able to talk to Chinese-speaking people. And so on.
Actually, one or even more of our team members will go uk phone number database through the process themselves, recording a video. Most of the time, we find some room for improvement. For instance, poor translation quality or places that are not translated at all, or loading speed that is not good enough in China – a whole myriad of things that hinder the customer journey.
Promotions
Finally, the promotions – which is exactly what people talk about when they discuss marketing. When they talk to us, they like to jump ahead of time and get some advice right away. They want to know what they should be doing in terms of promotions, what channels they should use for their campaigns in China, should it be WeChat, paid search, affiliate marketing or SEO.
We do provide some general advice on our blog, but when it comes to saying what type of promotions we should be using for specific cases, we first gather all the other information above, and then have a discussion with the team internally and come up with a bunch of options. Then, we will summarize a plan in the marketing plan file we just discussed, and go over it with the client.
If you don’t know anything about Chinese marketing yet, or the eCommerce environment, or the platforms, then I suggest following our blog and newsletter first.
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