What is Lead Nurturing?

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80% of the leads we capture in our digital marketing campaigns do not become customers. And if we do nothing, they may never become customers. However, there is a technique used in Inbound Marketing that focuses on creating a relationship with these users, to get them to become familiar with our brands and advance through their Buyer's Journey . This is called Lead Nurturing , and in this article we are going to explain what it is and what benefits it can bring to our strategies.

Lead Nurturing is a technique that helps generate a relationship between the brand and its user. When we receive a lead and it does not become a client, we can activate the sending of a series of valuable content, which will reach our user automatically.

Many times a user, before becoming a client, needs more information about our brand, wants to know more about our services or products, about our work methodology, and that is the information that we are going to send them strategically, always with the intention of leading them to a new conversion in our funnel.

If you are interested in obtaining better results with digital marketing, we invite you to continue reading this article that has very valuable information for your next strategies.

How does Lead Nurturing work?
As we already said, the idea is that we create a series of communications kuwait whatsapp data that these have a defined sequence or flow. We will call this workflow .

To create a workflow, you must take into account the following:

Define a segment of leads that we are going to target
Set goal for workflow
Create and implement the communications to be sent to the database
It is very important to take into account which part of our funnel the user is in, and to send them content that is truly relevant to the moment, and that motivates them to make a decision to move forward or at least keeps them interested.

Please note: to create a Lead Nurturing Workflow , you will need a marketing tool that allows you to automate the sending process, allows you to segment leads and provides data for measurement and analysis.

Benefits of Lead Nurturing?


What is Lead Nurturing?
What is Lead Nurturing?
1. Immediate contact with your user
When you receive a new lead, it is very important that you establish immediate contact with them so that you can start building a relationship.

Remember that contact cannot be delayed, you must take advantage of the moment of interest. For example; a lead gives you their data to download an ebook, you immediately send them an email with related information or inviting them to a webinar, or simply asking them what they thought of the content they downloaded, in this way you begin to generate a relationship in search of gaining their trust.

2. Adequate and accurate communication
An advantage of this technique is that you will have a record of all your leads and what phase of the funnel they are in. This way, you will be able to send information that your user considers appropriate.

You should also define the times or frequency in which you will send information or get in touch with your user. The idea is not to overwhelm them and end up being spam, but to let them know that you are paying attention to them.

You may also be interested in reading: Inbound Marketing: an effective methodology for brand growth

3. User information
You can obtain more information about your users, which will allow you to create much more precise information based on their interests.

You can identify what content they like the most and manage to attract them or gain their trust by sharing topics of interest.

4. Improve your database segmentation
As the process progresses, you can collect more data about your users and in this way create campaigns that are increasingly focused on their location, interests, hobbies, etc.

6. Permanent conversions
A well-implemented Lead Nurturing process can help you obtain more potential clients, increase traffic to your website and, of course, increase sales. Remember that the objective of this type of strategy is to generate trust in your users, and in this way lead them to become clients and advocates for your brand.

If you are interested in learning more about this technique, you can write to us and request information.

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At our digital agency, we create and implement the ideal strategy so that you can start seeing results. We use different digital marketing techniques and tools that allow us to continuously monitor and measure. We understand the importance of measuring results and applying improvements, which is why we deliver reports on each action.