The Semrush Guide to Keyword Research

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After brainstorming and choosing keywords, use a tool like Topic Research : it will give you related topics, recent headlines, and questions people are asking in search engines.

Finding related topics and questions people are asking can help you narrow down the areas you want to focus on and the times of year you should work on those topics.

Competitive research
You may find topics to cover, but what if your competitors have already written about them? How do they rank, and what should your content contain to beat them?

You can compare your business website to another and see how romania telegram number database it ranks for different keywords compared to yours in the Keyword Opportunities tool .


Perform a content audit
Conducting an audit can help determine what to post and when to get the best audience engagement levels. Look at your social media metrics from sources like Facebook and/or Twitter Insights, and use the Semrush Content Audit tool to help you.

The Content Audit tool analyzes your site's existing pages and suggests what you should rewrite, update, or remove entirely; this can give you a head start on content creation ideas using existing content.

You can also use Semrush's Content Audit tool to analyze a competitor in your industry.