Personalization
Posted: Sun Dec 22, 2024 9:56 am
As marketing and communications professionals, we have known for decades that relevance is the key to the hearts (and wallets) of the target audience. But consumers now know exactly how to dodge the flood of information bullets. It is important that we as marketers stand out in this information overload and end up in the minds of the target audience. But how?
Getting between the ears of that one person is like taming a wild cat: time-consuming and expensive. But then there is… artificial intelligence. In a mass-media world where it is almost impossible for humans to create almost individualistic contact moments, AI can map individual behaviors, desires and problems in real time. And thus show hyper-personalized content. The result? The consumer feels understood and seen, the advertisement is viewed and sales skyrocket.
Also read: AI & ChatGPT: the trends, tools & must-reads for the second half of 2023
3. Data
These are the lifeblood of AI. Without data, AI cannot exist, but we don’t have to worry about that. Our mountain of data is growing exponentially. More and more data is generated every russian telephone numbers day via CRM systems, site behaviors and marketing results, among other things. For us as marcom professionals, it has simply become impossible to collect and analyze all the data.
At least, if it has to be done manually. AI can do this in no time and that's just the beginning:
What I am really excited about is that AI is now able to directly translate these analyses into concrete, human conversations. And in this way we can use the data directly, says Jorn.
4. Creativity
The most debatable in this case, because can AI take over our creativity? “Creativity also involves a degree of repetitive behavior and then it could theoretically be taken over by AI. It is not necessarily the case that AI will take over our creativity, but it could serve as the perfect co-pilot for the creatives,” says Jorn.
Think of it as an (always available) partner that helps analyze insights and also maps out multiple conceptual directions and creative elaborations. It also makes editing existing materials easier and more efficient. Just look below, because how cool is it that AI creates a selfie series of historical figures in the present day.
Getting between the ears of that one person is like taming a wild cat: time-consuming and expensive. But then there is… artificial intelligence. In a mass-media world where it is almost impossible for humans to create almost individualistic contact moments, AI can map individual behaviors, desires and problems in real time. And thus show hyper-personalized content. The result? The consumer feels understood and seen, the advertisement is viewed and sales skyrocket.
Also read: AI & ChatGPT: the trends, tools & must-reads for the second half of 2023
3. Data
These are the lifeblood of AI. Without data, AI cannot exist, but we don’t have to worry about that. Our mountain of data is growing exponentially. More and more data is generated every russian telephone numbers day via CRM systems, site behaviors and marketing results, among other things. For us as marcom professionals, it has simply become impossible to collect and analyze all the data.
At least, if it has to be done manually. AI can do this in no time and that's just the beginning:
What I am really excited about is that AI is now able to directly translate these analyses into concrete, human conversations. And in this way we can use the data directly, says Jorn.
4. Creativity
The most debatable in this case, because can AI take over our creativity? “Creativity also involves a degree of repetitive behavior and then it could theoretically be taken over by AI. It is not necessarily the case that AI will take over our creativity, but it could serve as the perfect co-pilot for the creatives,” says Jorn.
Think of it as an (always available) partner that helps analyze insights and also maps out multiple conceptual directions and creative elaborations. It also makes editing existing materials easier and more efficient. Just look below, because how cool is it that AI creates a selfie series of historical figures in the present day.