Off the Buying Drip: The Line Between Ethical and Unethical Marketing Decisions
Posted: Sun Dec 22, 2024 10:01 am
So there are different ways to curb the use of dark patterns, but whether we will be taken off the buying drip in the short term is the question. It is now clear that we must prevent the use of dark patterns and misleading tactics online. But how do you do that in a world where many companies do not have the knowledge about this subject in-house and they keep each other in a stranglehold?
If one company uses it, then the other company must also work with it in the battle for the attention of the consumer. To what extent can we assume the consumer's own responsibility here? The line between ethical and unethical marketing decisions is very thin in these cases.
Ethical transformation necessary
According to Alice Karolina, founder of taiwan cell phone numberThe Etical Move, the key is that we all contribute to changing the market. Everyone thinks that marketing should be done the way it is, because that is what we have been taught and are still told by so-called experts. But actually, the most brand value lies in showing that you do not use all those psychological tricks.
As marketers, we are always looking for the best product or service for a specific person. There is nothing wrong with that. Because we are really solving a problem. It becomes annoying when you start talking people into a problem for which you supposedly have a solution. And if you have a product or service that you believe in and you give a complete and honest picture of your offer at a fair price, then you also want people to buy it for those reasons, right? Marketing is not bad in principle, but the path we are on now is.
There are therefore enormous opportunities for companies to get started with an ethical way of doing business. They should not forget that it must be supported throughout the entire chain. The most important reason for implementing ethical changes is the changing demand of the consumer, and every company will have to deal with that sooner or later. If you want to continue to exist sustainably as a company, an ethical transformation is necessary.
If one company uses it, then the other company must also work with it in the battle for the attention of the consumer. To what extent can we assume the consumer's own responsibility here? The line between ethical and unethical marketing decisions is very thin in these cases.
Ethical transformation necessary
According to Alice Karolina, founder of taiwan cell phone numberThe Etical Move, the key is that we all contribute to changing the market. Everyone thinks that marketing should be done the way it is, because that is what we have been taught and are still told by so-called experts. But actually, the most brand value lies in showing that you do not use all those psychological tricks.
As marketers, we are always looking for the best product or service for a specific person. There is nothing wrong with that. Because we are really solving a problem. It becomes annoying when you start talking people into a problem for which you supposedly have a solution. And if you have a product or service that you believe in and you give a complete and honest picture of your offer at a fair price, then you also want people to buy it for those reasons, right? Marketing is not bad in principle, but the path we are on now is.
There are therefore enormous opportunities for companies to get started with an ethical way of doing business. They should not forget that it must be supported throughout the entire chain. The most important reason for implementing ethical changes is the changing demand of the consumer, and every company will have to deal with that sooner or later. If you want to continue to exist sustainably as a company, an ethical transformation is necessary.