What to pay attention to? Traditionally, corporate identity elements include a logo, trademark, fonts, color set, mascot, slogan and guideline. It is with their development that they begin, gradually adding other distinctive features.
In this article:
Concept and objectives of corporate identity
Requirements for corporate identity elements
Types of corporate identity elements
Combinations of elements brazil mobile number list of the company's corporate style
Carriers of corporate identity elements
Stages of creating corporate identity elements
Programs for creating corporate identity elements
Mistakes in creating a corporate identity and its elements
Examples of quality corporate identity
Frequently asked questions about corporate identity elements
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Concept and objectives of corporate identity
Corporate style is a set of visual identification elements, including graphic, font and color components. It forms the unique image of a specific company, being a kind of "face" of the brand.
When an organization uses a corporate style, it creates the effect of a bright corporate identity, and this allows the organization to stand out from its competitors. And potential customers will be able to easily remember and recognize the company among many others in the future.
Concept and objectives of corporate identity
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Artists and designers who develop corporate identity have special tasks. They need to convey aesthetic appeal and harmony between its various components.
And what is also very important is to be able to convey the mission and philosophy of the brand. This approach enhances the distinctive features of the company and creates additional value.
In everyday life, the components of corporate identity contribute to the formation of a favorable external image and often initiate the growth and development of a business.
Their use creates high expectations among potential buyers, highlighting the quality of the product and strengthening the emotional connection with the company.
What is the purpose of creating a corporate identity? There are many strategic goals to be achieved here, including the following:
attracting customers' attention to manufactured products;
ensuring good company recognition;
distinguishing a company from many other competing organizations;
conveying company values to customers;
improving the company's reputation in the market;
protection of products from counterfeiting;
building customer trust and loyalty;
increasing the effectiveness of advertising campaigns;
creating team spirit within the organization.
Many businessmen, when planning work on creating a corporate identity, often make two main mistakes:
The first is the desire to follow fashionable branding trends in the hope of quickly capturing the attention of potential customers. However, this approach most often leads to losses, since such work is not cheap, and its results often do not reflect the company's philosophy.
The second mistake is abandoning the idea of creating a corporate style, because this is the prerogative of large market players. In reality, even a very small company with a well-developed, original style wins both among partners and potential clients, which greatly increases its chances of successful promotion.
The basis for developing a corporate style can be unusual properties of a product or service, emphasized with the help of visual means. For example, bright graphic design. The key point is to create a harmonious composition that evokes a strong positive connection with the ideology and values of the company in the client.
Concept and objectives of corporate identity
Source: shutterstock.com
A bright and original corporate style attracts the attention of potential buyers on websites and in sales areas. A charming, non-standard company brand can directly influence the level of sales in a highly competitive environment.
Today, consumers see a huge number of different logos and trademarks, many presentations and advertising campaigns, so it is difficult to surprise a potential buyer. Unless it is a bold, original solution.