Align keywords with the buyer's journey
Posted: Sun Feb 02, 2025 10:35 am
To understand customers beyond customer data, try to integrate data from social media platforms . Look at your customers' LinkedIn profiles if you sell business services, for example. These public profiles are rich in information. What experience, position and department are listed in the profiles? Also use your customer list from Facebook Insights. What characteristics of your fans does Facebook know? Once you know more about your users, start to put yourself in their shoes. What kind of keywords would these users use to find your product?
Don't rely solely on general or specific keywords. Instead, consider the buyer's journey when developing keywords. When someone is just starting the journey, it's natural for that person to have a more general approach. But the research and questions become more specific as the lead gets closer to making a purchase. For example, let's say you run an online store that sells running shoes.
At the beginning of the research, the tunisia whatsapp data following questions could arise from considering your target group:
running shoes for women
Best Running Shoes for Women
White running shoes
At this point, your customer is in the awareness phase - they become aware of what alternatives there are for their basic criteria. As the buyer's journey progresses, the potential buyer becomes clear about their options. Their searches become increasingly specific. They may look for special features such as:
long-distance women's running shoes
Adidas vs. New Balance running shoes
Adidas Originals running shoes
Compare Adidas running shoes
The prospective buyer is now in the comparison phase. He compares different brands and their features to determine which shoe is best for him.
Finally, he becomes even more specific and focuses on a particular shoe that he has chosen.
Adidas ORIGINALS EQT EQUIPMENT SUPPORT RF – Sneaker low
Now your potential customer is in the buying phase. He knows which shoe he wants. He focuses his search on the color, model and price.
Ideally, you want to combine keywords from all stages of the buying cycle so that you attract as many visitors as possible through organic search and convert them into customers.
Don't rely solely on general or specific keywords. Instead, consider the buyer's journey when developing keywords. When someone is just starting the journey, it's natural for that person to have a more general approach. But the research and questions become more specific as the lead gets closer to making a purchase. For example, let's say you run an online store that sells running shoes.
At the beginning of the research, the tunisia whatsapp data following questions could arise from considering your target group:
running shoes for women
Best Running Shoes for Women
White running shoes
At this point, your customer is in the awareness phase - they become aware of what alternatives there are for their basic criteria. As the buyer's journey progresses, the potential buyer becomes clear about their options. Their searches become increasingly specific. They may look for special features such as:
long-distance women's running shoes
Adidas vs. New Balance running shoes
Adidas Originals running shoes
Compare Adidas running shoes
The prospective buyer is now in the comparison phase. He compares different brands and their features to determine which shoe is best for him.
Finally, he becomes even more specific and focuses on a particular shoe that he has chosen.
Adidas ORIGINALS EQT EQUIPMENT SUPPORT RF – Sneaker low
Now your potential customer is in the buying phase. He knows which shoe he wants. He focuses his search on the color, model and price.
Ideally, you want to combine keywords from all stages of the buying cycle so that you attract as many visitors as possible through organic search and convert them into customers.