Are you responsible for your team's technology budget?
Posted: Sun Feb 02, 2025 10:43 am
At this point, put yourself in your leads' shoes. What would make them take the time to complete a survey? This is about building trust. This is also where you should rely on the automated confirmation email. Remind your leads why they are receiving this email (they filled out a form) and let them know that you want to support them even better. For example, write: "Please take our two-minute survey so that we only send you the information that really interests you." Ask questions like:
How likely are you to purchase a new technology solution in the next three months?
It's a win-win situation: You show your potential customers that you care about their pain points. You are then able to better assess the intent and available budget of a lead. The leads can be prioritized and either forwarded directly to the sales team or placed in the appropriate phase of the lead nurturing process.
2. Sharpen your content venezuela whatsapp data strategy to generate B2B leads
The good news: The results of the survey identified your hottest leads. You then forwarded them to sales.
The bad news: You've pigeonholed almost all other leads into your generic "not ready to buy but let's keep them warm" program.
Does this sound familiar? It is possible and highly recommended that you conduct automated lead nurturing that is directly structured into content type, topic and stage in the buying process.
If your nurturing programs are not personalized, surveys are a great way to deliver high-quality content while also providing the benefit of staying up to date with the latest industry trends. Ask questions like:
How do you stay up to date with industry trends?
What technology-related topics would you be interested in?
What would you like to know more about?
How likely are you to purchase a new technology solution in the next three months?
It's a win-win situation: You show your potential customers that you care about their pain points. You are then able to better assess the intent and available budget of a lead. The leads can be prioritized and either forwarded directly to the sales team or placed in the appropriate phase of the lead nurturing process.
2. Sharpen your content venezuela whatsapp data strategy to generate B2B leads
The good news: The results of the survey identified your hottest leads. You then forwarded them to sales.
The bad news: You've pigeonholed almost all other leads into your generic "not ready to buy but let's keep them warm" program.
Does this sound familiar? It is possible and highly recommended that you conduct automated lead nurturing that is directly structured into content type, topic and stage in the buying process.
If your nurturing programs are not personalized, surveys are a great way to deliver high-quality content while also providing the benefit of staying up to date with the latest industry trends. Ask questions like:
How do you stay up to date with industry trends?
What technology-related topics would you be interested in?
What would you like to know more about?