New regulations

tanmoy666 · Post by **tanmoy666** » Sun Dec 22, 2024 10:18 am

This year, the AI Act will be voted on, an addition to the GDPR in the field of AI. In this law, implementations of AI will be assessed for possible consequences for society. And since we as marketers like to use AI, this is very interesting to keep an eye on.

AI Act Source: Dmitry Demidovich / Shutterstock.com

ePrivacy
This year, the ePrivacy Regulation will also come into force, replacing the outdated directive from 2002. This law contains privacy rules for all forms of digital communication. Think email contact lists uk of chats, social media and text messages that have not been sufficiently covered by EU legislation until now. This includes platforms such as X, Instagram, Facebook, TikTok and WhatsApp.

Third-party cookies
Marketers need to find alternative ways to reach audiences online after the demise of third-party cookies. Customer data platforms (CDPs) and data clean rooms are gaining popularity as solutions for personalization and advertising, but they raise privacy concerns.

Google Analytics
The US has sued Alphabet (Google's parent company) for alleged monopoly behavior in the online advertising market. Google Analytics is already banned in some countries, and its use may also become illegal in the Netherlands.