The loyalty program, a formidable marketing strategy for independent restaurants
Posted: Sun Dec 22, 2024 10:20 am
Note: To illustrate our article on how to build customer loyalty, we used the example of coffee shops, but the same principles apply to any independent restaurant or bar looking to improve customer loyalty and retention.
When Starbucks launched its loyalty program, the chain saw an immediate increase in sales . Globally, same-store sales increased by an average of 7%, driven by a 4% increase in customer visits. The brand's net revenue increased by 18% to a record quarterly total of $4.9 billion.
You might be thinking, “Yeah, sure, but it’s Starbucks .” But remember, any coffee shop can learn from this success and build on it. Let’s go even further: independent coffee shops have potential and advantages that big chains can’t replicate.
Starbucks has the advantage of having many locations, but you have a secret weapon: You are not a multinational chain. You have a specific niche and you are authentic. You serve quality, fairly produced coffee with a unique qatar cell phone number flavor. You are a haven for true coffee lovers.
So let's focus on your qualities: how can we use them to our advantage?
By creating a marketing plan to attract new customers, setting up a loyalty program to keep them happy, and encouraging them to recommend you to their friends, your customer base will continue to grow.
how to retain customers
How to Build Customer Loyalty: Show Them They're Valued
A study by Technology Advice found that 83% of consumers are more likely to buy from a store that offers a loyalty program. So when it comes to choosing between your establishment and the coffee shop down the street, a loyalty program can make all the difference with customers.
The key to a loyalty program is to show your customers that you appreciate them. They buy your coffee because it’s delicious and not industrially produced. But what will keep them coming back to your establishment again and again is a loyalty program that incentivizes them by offering them free drinks and snacks. By doing this, you’re not just telling them that you appreciate them: you’re showing them that you appreciate them.
How to retain your customers: offer them interesting and relevant benefits
The same Technology Advice study indicates that 59% of consumers prefer loyalty programs based on smartphone apps. By combining your customers' desires with your own goals, you will get the winning formula that will satisfy everyone.
There are a ton of benefits to app-based loyalty programs , the main one being that they allow you to gather your customers' contact details and purchase history, and provide them with personalized and relevant offers.
When Starbucks launched its loyalty program, the chain saw an immediate increase in sales . Globally, same-store sales increased by an average of 7%, driven by a 4% increase in customer visits. The brand's net revenue increased by 18% to a record quarterly total of $4.9 billion.
You might be thinking, “Yeah, sure, but it’s Starbucks .” But remember, any coffee shop can learn from this success and build on it. Let’s go even further: independent coffee shops have potential and advantages that big chains can’t replicate.
Starbucks has the advantage of having many locations, but you have a secret weapon: You are not a multinational chain. You have a specific niche and you are authentic. You serve quality, fairly produced coffee with a unique qatar cell phone number flavor. You are a haven for true coffee lovers.
So let's focus on your qualities: how can we use them to our advantage?
By creating a marketing plan to attract new customers, setting up a loyalty program to keep them happy, and encouraging them to recommend you to their friends, your customer base will continue to grow.
how to retain customers
How to Build Customer Loyalty: Show Them They're Valued
A study by Technology Advice found that 83% of consumers are more likely to buy from a store that offers a loyalty program. So when it comes to choosing between your establishment and the coffee shop down the street, a loyalty program can make all the difference with customers.
The key to a loyalty program is to show your customers that you appreciate them. They buy your coffee because it’s delicious and not industrially produced. But what will keep them coming back to your establishment again and again is a loyalty program that incentivizes them by offering them free drinks and snacks. By doing this, you’re not just telling them that you appreciate them: you’re showing them that you appreciate them.
How to retain your customers: offer them interesting and relevant benefits
The same Technology Advice study indicates that 59% of consumers prefer loyalty programs based on smartphone apps. By combining your customers' desires with your own goals, you will get the winning formula that will satisfy everyone.
There are a ton of benefits to app-based loyalty programs , the main one being that they allow you to gather your customers' contact details and purchase history, and provide them with personalized and relevant offers.