E-Commerce Trends for Black Friday 2023
Posted: Tue Feb 04, 2025 4:09 am
Black Friday falls on November 24th this year, followed by Cyber Monday on the 27th.
If 2022 is anything to go by, despite high inflation rates, stagnant wages, and rising costs – ecommerce businesses should be readying themselves for customers’ spending.
The trends from 2022 show the resilience and adaptability of both consumers and businesses – despite challenging economic conditions. However, given the trajectory kuwait telegram screening of this year so far for many online companies – it’s unlikely that online sessions and spending will match the levels of 2020 and 2021, when widespread lockdowns kept everyone glued to their screens.
Nevertheless, this doesn’t mean that businesses should scale back their preparations. Quite the opposite, they need to be more strategic and creative. Here are some key trends and strategies to consider for Black Friday 2023:
Intentional Shopping and Preference for Quality: Consumers will approach the holiday shopping season intentionally, seeking higher-quality products that will last and planning to compare prices for the best discounts. Last year, Shopify found that 84% of shoppers surveyed said they’d compare prices before buying, and three in four consumers (76%) Shopify surveyed want to spend on higher-quality products that will last.
If 2022 is anything to go by, despite high inflation rates, stagnant wages, and rising costs – ecommerce businesses should be readying themselves for customers’ spending.
The trends from 2022 show the resilience and adaptability of both consumers and businesses – despite challenging economic conditions. However, given the trajectory kuwait telegram screening of this year so far for many online companies – it’s unlikely that online sessions and spending will match the levels of 2020 and 2021, when widespread lockdowns kept everyone glued to their screens.
Nevertheless, this doesn’t mean that businesses should scale back their preparations. Quite the opposite, they need to be more strategic and creative. Here are some key trends and strategies to consider for Black Friday 2023:
Intentional Shopping and Preference for Quality: Consumers will approach the holiday shopping season intentionally, seeking higher-quality products that will last and planning to compare prices for the best discounts. Last year, Shopify found that 84% of shoppers surveyed said they’d compare prices before buying, and three in four consumers (76%) Shopify surveyed want to spend on higher-quality products that will last.