That is, it allows us to obtain all kinds of information about our target audience.
It shows us, for example, which devices they prefer, how they make their purchasing decisions, or the role that different factors play in their decisions, such as the presence of videos, etc.
This tool presents us with four tabs with different options:
Graph Builder
This is the most complete option because it includes all the questions asked to collect the data shown in the other tabs, grouping them into three different sections.
The first, “The online and multiscreen world” , collects responses related to the way in which users access the Internet and the devices they use.
The second, “The smart shopper” , offers data on how users purchase products and services.
The third, “The smart viewer” , explains how users consume online videos.
Trended Data
It contains graphics with all kinds of information that we can segment to our liking.
This can be done based on the country, gender or age group of the users.
Audience Stories
This section divides users into four categories, offering real data on their purchasing behavior and the engagement generated with them.
The four segments are “Brand Advocates , ” “ Digital Moms ,” “How-To Video Users, ” and “Millenials . ”
Curated insights
This tab presents a series of graphics that aim to provide insight into customers' real needs, expressed and unexpressed.
Google Advanced Search - Consumer Barometer
This tool really contains very interesting information in every sense, both for those of us who work in marketing and for those who have an online business and want to see how users behave in different locations and devices. There really is everything.
Another of its strengths is when you try to understand an international SEO strategy .
With this tool you can better understand the behavior of a user based on their country and make a comparison between different models.
In the image above you can see the behaviour of Spanish users between the ages of 25 and 34.
2.- Google Trends
This advanced Google search engine allows us to analyze the popularity and search trends of different keywords and compare them with others.
In addition, it complements this information with other very useful data such as a section in which it segments interest by countries and/or autonomous communities and another in which topics related to philippines code number mobile the word we are analyzing are offered.
The best thing about this tool is that it is very visual and simple.
It has a series of graphs that always show us the time (which we can segment into months, years or days) on one axis and the popularity of the keyword (rating it from 0 to 100).
As soon as we enter the Google Trends website, the first thing we will have to do is include the term we want to search for in Google.
The tool will show us the following information:
Trend estimate
In this section we can see a graph of interest over time.
We will have the possibility to segment by country or region, time range, category or type of search (choosing between web, image, news, Google Shopping or Youtube)
Interest by subregion
We will see a map that visually shows the search trend.
We can also choose an option to view interest by city or select the list view.
Related Topics and Related Queries
It shows us what people are searching for on Google that is related to the word we have added, giving us more options to use in our projects.
Advanced Google Search - Google Trends