Examples of brands staying innovative in influencer marketing
Posted: Tue Feb 04, 2025 8:44 am
Leverage your biggest fans
Consumers would much rather get product recommendations from peers rather than brands. A recent study found that 60% of consumers view user-generated content (UGC) as the most authentic and successful form of content.
UGC can be any third-party mention of your brand online and is perhaps the most valuable digital marketing technique at your disposal. Innovative marketers costa rica telegram screening know that investing in tools that allow them to easily source mentions from customers, creators, and key opinion leaders has an enormous impact on success in the creator economy.
Ecommerce mattress brand Casper rolled out the astroturf carpet for more than 20 Insta-famous pups to celebrate the release of their new dog bed product line in 2016. The event featured a day of fun for the attendees that included everything from a ball pit to a complimentary lunch of steak and hotdog-flavored water. Even though no famous humans were in attendance, Casper proved that in-person influencer events can be a goldmine for generating content and buzz around a new product.
“Since our launch in 2014, thousands of customers have shared photos of their dogs snoozing on Casper mattresses. We immediately realized that our mission to provide a better night’s sleep for everyone should also include our dogs.”
Consumers would much rather get product recommendations from peers rather than brands. A recent study found that 60% of consumers view user-generated content (UGC) as the most authentic and successful form of content.
UGC can be any third-party mention of your brand online and is perhaps the most valuable digital marketing technique at your disposal. Innovative marketers costa rica telegram screening know that investing in tools that allow them to easily source mentions from customers, creators, and key opinion leaders has an enormous impact on success in the creator economy.
Ecommerce mattress brand Casper rolled out the astroturf carpet for more than 20 Insta-famous pups to celebrate the release of their new dog bed product line in 2016. The event featured a day of fun for the attendees that included everything from a ball pit to a complimentary lunch of steak and hotdog-flavored water. Even though no famous humans were in attendance, Casper proved that in-person influencer events can be a goldmine for generating content and buzz around a new product.
“Since our launch in 2014, thousands of customers have shared photos of their dogs snoozing on Casper mattresses. We immediately realized that our mission to provide a better night’s sleep for everyone should also include our dogs.”