The billboards remain
Posted: Sun Dec 22, 2024 10:27 am
According to the research, consumers are mainly active in the metaverse, for entertainment. We also see this reflected in many metaverse developments at the moment. Disney has already been granted patents to set up virtual theme parks. Warner Bros offers a film experience based on NFTs and AR with one of its latest films 'The Flash'.
It is not only completely unique worlds or completely virtual experiences, but also increasingly innovative combinations. For example, Deliveroo has developed its own game in the popular Nintendo game 'Animal Crossing', in which you can deliver virtual meals as a virtual delivery person. Within the first hours after launch, there were already more than three million interactions with players.
Nike offers buyers of its HO20 collection email list of australia an AR experience, allowing you to enter an interactive environment with all kinds of wild animals. In addition, the brand recently sold virtual shoes within one of the biggest games in the world; Fortnite. And this before the physical versions were even in stores.
Unilever is also already working in the metaverse in various ways with its brands. From the first metaverse marathon, sponsored by Rexona deodorant, to the Magnum metaverse museum.
Advertisements remain an important marketing tool. We are now used to targeted advertisements as part of social media. This will continue to evolve within the metaverse.
You can already see the rapidly increasing size within games. For example, when you walk through GTA, you are greeted everywhere with advertisements from McDonald's and Pepsi. In-game advertising now generates $32 billion annually. However, in-game advertisements are often not yet targeted, such as on social media. Just like with the first metaverse advertisements, you mainly see flat virtual billboards appearing.
You can get started with this yourself by using NFT Plazas , for example . This is an automatic billboard ads booking system, for one of the most used metaverses: Decentraland. You can easily book a billboard ad yourself, based on the number of views. Interactive advertising goes a step further. Ads that respond by adapting themselves to, for example, the behavior of the consumer. Hyperad is a platform where you can set this up.
It is not only completely unique worlds or completely virtual experiences, but also increasingly innovative combinations. For example, Deliveroo has developed its own game in the popular Nintendo game 'Animal Crossing', in which you can deliver virtual meals as a virtual delivery person. Within the first hours after launch, there were already more than three million interactions with players.
Nike offers buyers of its HO20 collection email list of australia an AR experience, allowing you to enter an interactive environment with all kinds of wild animals. In addition, the brand recently sold virtual shoes within one of the biggest games in the world; Fortnite. And this before the physical versions were even in stores.
Unilever is also already working in the metaverse in various ways with its brands. From the first metaverse marathon, sponsored by Rexona deodorant, to the Magnum metaverse museum.
Advertisements remain an important marketing tool. We are now used to targeted advertisements as part of social media. This will continue to evolve within the metaverse.
You can already see the rapidly increasing size within games. For example, when you walk through GTA, you are greeted everywhere with advertisements from McDonald's and Pepsi. In-game advertising now generates $32 billion annually. However, in-game advertisements are often not yet targeted, such as on social media. Just like with the first metaverse advertisements, you mainly see flat virtual billboards appearing.
You can get started with this yourself by using NFT Plazas , for example . This is an automatic billboard ads booking system, for one of the most used metaverses: Decentraland. You can easily book a billboard ad yourself, based on the number of views. Interactive advertising goes a step further. Ads that respond by adapting themselves to, for example, the behavior of the consumer. Hyperad is a platform where you can set this up.