Expand and deepen cooperation with chain merchants
Posted: Sun Dec 22, 2024 10:29 am
Continue to enhance product price competitiveness. Launch a "One Yuan Big Brand" section on the homepage of the Miaosong channel , providing users with more than 10 million extremely cost-effective products priced as low as one yuan;
Create differentiated product supply. Miaosong supermarket category launched the "Treasures of the Town" channel , which selects the top products with differentiated advantages from leading supermarkets to provide users with more trustworthy product choices;
In terms of content, we continuously improved the attractiveness philippines phone directory search of product displays. In May, we increased the search click-through rate by more than 1 percentage point and the conversion rate by more than 2 percentage points.
In terms of user experience, we continue to improve the fulfillment experience. In the second quarter, the average fulfillment time for instant delivery orders decreased by 15% year-on-year. In May, the on-time guarantee service was launched on the JD App. If the delivery is delayed by more than 10 minutes, JD will automatically compensate the user with a no-threshold coupon.
By the end of the second quarter, the number of JD.com's stores operating with instant delivery had increased by nearly 70% year-on-year. In August, the service coverage of the instant delivery zone has expanded from the first batch of 39 cities to the whole country, providing more users with JD.com's instant retail service of "good things are available immediately.
The decrease in profit was mainly attributed to the following factors: (i) the liquidity crisis caused by the downturn in the real estate industry led to an increase in the credit risk of the relevant accounts receivable of real estate developers. Based on the principle of prudence, the Group conducted impairment tests on the accounts receivable on the books and made reasonable provisions for impairment; and (ii) the intensified market competition, the Group carried out more marketing activities to enhance consumers' willingness to buy, resulting in an increase in the relevant costs borne by the Group.
Create differentiated product supply. Miaosong supermarket category launched the "Treasures of the Town" channel , which selects the top products with differentiated advantages from leading supermarkets to provide users with more trustworthy product choices;
In terms of content, we continuously improved the attractiveness philippines phone directory search of product displays. In May, we increased the search click-through rate by more than 1 percentage point and the conversion rate by more than 2 percentage points.
In terms of user experience, we continue to improve the fulfillment experience. In the second quarter, the average fulfillment time for instant delivery orders decreased by 15% year-on-year. In May, the on-time guarantee service was launched on the JD App. If the delivery is delayed by more than 10 minutes, JD will automatically compensate the user with a no-threshold coupon.
By the end of the second quarter, the number of JD.com's stores operating with instant delivery had increased by nearly 70% year-on-year. In August, the service coverage of the instant delivery zone has expanded from the first batch of 39 cities to the whole country, providing more users with JD.com's instant retail service of "good things are available immediately.
The decrease in profit was mainly attributed to the following factors: (i) the liquidity crisis caused by the downturn in the real estate industry led to an increase in the credit risk of the relevant accounts receivable of real estate developers. Based on the principle of prudence, the Group conducted impairment tests on the accounts receivable on the books and made reasonable provisions for impairment; and (ii) the intensified market competition, the Group carried out more marketing activities to enhance consumers' willingness to buy, resulting in an increase in the relevant costs borne by the Group.