Since this is the first phase of digital marketing , it is still indian email list premature to talk about potential customers. We are still in the moment in which the visitor is still "cold" and, the fact that he does not know you yet, prevents you from proposing important commercial offers. One of the most common practices regarding content marketing is to create a blog, do a search for keywords related to your sector that can bring more traffic , and start earning online by writing articles with SEO ( Search Engine Optimization ) in mind. The combination of these 3 activities (if done correctly) is enough to see the visitors to your website grow (unfortunately, very slowly).
It doesn't matter if you want to promote a product or service, this phase of marketing is for you to show all your expertise in the sector. You have to make yourself known, demonstrate how many useful tips you are able to provide, do everything, in short, to increase your online reputation. All this is still too little to fully define what content marketing can do for you. For example, consider the greater effectiveness that a text can have if written with one of the many persuasive copywriting techniques that we have also discussed in this blog. Another important aspect of your website that can be improved with content is the user experience .