The solution to the mid-market gap
Posted: Wed Feb 05, 2025 6:12 am
Merchants can’t afford to do nothing. Mid-market or not, every merchant competes with other merchants—some of whom may be much larger. Given this competition, the digital vendor experience you offer customers is paramount. Data echoes this, too: A recent McKinsey study noted that over 70% of B2B ecommerce software buyers believe this experience is as critical as your product’s price (3).
Mid-market merchants also face challenges beyond these basic capabilities. When competitors use big-time tech solutions for a better customer experience, overpaying for an enterprise-scale solution can be tempting.
There is a potential “Goldilocks” option: Shopware. Shopware offers a suite of B2B, omnichannel, and headless commerce solutions perfect for mid-market merchants.
Or, as Yitz Lieblich, CEO/Founder kenya telegram screening of Web Solutions NYC, recently put it:
Yitz Lieblich Web Solutions at Shopware Partner Day 2014
“Imagine if Magento and Shopify had a baby. You've got the ease of use of Shopify, the SaaS, the UI/UX interface, but then you've got the power and scalability of Magento, as Shopware is fully open source.”
—Yitz Lieblich, CEO/Founder at Web Solutions NYC (second from left)
Lieblich says Shopware offers the ease of use of Shopify, combining it with the scaling power of Magento. There’s your Goldilocks solution. Shopware is accessible to growing companies, yet capable of handling growth throughout the mid-market. And with core functionalities like B2B capabilities, subscriptions, and digital sales rooms—no mid-market merchant gets boxed out of tools they want and need.
Mid-market merchants also face challenges beyond these basic capabilities. When competitors use big-time tech solutions for a better customer experience, overpaying for an enterprise-scale solution can be tempting.
There is a potential “Goldilocks” option: Shopware. Shopware offers a suite of B2B, omnichannel, and headless commerce solutions perfect for mid-market merchants.
Or, as Yitz Lieblich, CEO/Founder kenya telegram screening of Web Solutions NYC, recently put it:
Yitz Lieblich Web Solutions at Shopware Partner Day 2014
“Imagine if Magento and Shopify had a baby. You've got the ease of use of Shopify, the SaaS, the UI/UX interface, but then you've got the power and scalability of Magento, as Shopware is fully open source.”
—Yitz Lieblich, CEO/Founder at Web Solutions NYC (second from left)
Lieblich says Shopware offers the ease of use of Shopify, combining it with the scaling power of Magento. There’s your Goldilocks solution. Shopware is accessible to growing companies, yet capable of handling growth throughout the mid-market. And with core functionalities like B2B capabilities, subscriptions, and digital sales rooms—no mid-market merchant gets boxed out of tools they want and need.