Omnichannel-services-and-awareness
Posted: Wed Feb 05, 2025 10:32 am
Click & Collect and Click & Reserve are the best-known omnichannel services
Click & Collect (order and pay online, collect in-store) is familiar to 74% of consumers, making it the best-known service in the omnichannel concept. Around a third of consumers had already used it. Click & Reserve (reserve online, collect and pay in store) followed in second place.
There is definitely room for belgium telegram screening improvement where awareness of other omnichannel services is concerned. Only 20%, for example, were familiar with live shopping. There are missed opportunities here, as users who have already tried omnichannel services tend to rate them very positively overall (4.2 out of 5 or higher).
Return in Store is on the increase
The ability to return goods in store is another service that is considered important. 36% of consumers and 49% of merchants feel it is significant and have already implemented it. Awareness of Return in Store underwent the biggest increase since last year, even more than Click & Reserve or Click & Collect.
Differing perceptions of merchants and consumers
The graphic below shows that merchants underestimate how important an associated online store and the option of returning goods in store are to consumers.
Click & Collect (order and pay online, collect in-store) is familiar to 74% of consumers, making it the best-known service in the omnichannel concept. Around a third of consumers had already used it. Click & Reserve (reserve online, collect and pay in store) followed in second place.
There is definitely room for belgium telegram screening improvement where awareness of other omnichannel services is concerned. Only 20%, for example, were familiar with live shopping. There are missed opportunities here, as users who have already tried omnichannel services tend to rate them very positively overall (4.2 out of 5 or higher).
Return in Store is on the increase
The ability to return goods in store is another service that is considered important. 36% of consumers and 49% of merchants feel it is significant and have already implemented it. Awareness of Return in Store underwent the biggest increase since last year, even more than Click & Reserve or Click & Collect.
Differing perceptions of merchants and consumers
The graphic below shows that merchants underestimate how important an associated online store and the option of returning goods in store are to consumers.