If you need to squeeze more text into your page title, it’s totally okay to ignore proper syntax and use n-dashes instead of m-dashes, use ampersands instead of “and,” leave some words out for hints, or even skip articles.
Let it sell
The summary is very much like an ad for your web page, and your bulgaria mobile database headline should be designed to increase click-through rate. When writing your page title, make sure to include your main selling point, your competitive advantage.
The type of information you include depends largely on the type of content you’re promoting. Sometimes it’s important to emphasize that the content is fresh:
Sales Video
Other times, it’s more important to draw people in with lots of information on your page:
How to get users to click on the title
If you’re not sure what aspects of your content to promote, then simply Google your topic and take cues from the top-ranking snippets.
3. Meta Description
The meta description is a small piece of text that appears in the search snippet. The approach to crafting a perfect meta description isn't much different than crafting a good title. It has to be an ad-like copy designed to sell your page, it has to include some keyword variations, and it has to fit within the character limit of 150-160 characters.