Looking outside the cuisine
Posted: Thu Feb 06, 2025 5:03 am
Miguel and his co-founders don’t just look at the trends in Mexican restaurants for product ideas. They also look to other cuisines.
The Somos team saw the popularity of Asian chili crisps with consumers and wanted to find ways to replicate that in Mexican food. The answer was right under their noses. One of the Somos co-founders had a family recipe for salsa macha, a Mexican version of chili oil.
“When we look at the similarities between two products, we see this trend of global cuisine, especially in condiments, and we think salsa macha is not that different,” Miguel says. Somos and Fly by Jing, a company that makes Chinese condiments, partnered to create content around the companies’ respective products.
Jars of Somos and Chinese israel telegram screening takeout boxes of shrimp noodles
Miguel and Jing Gao, the founder of Fly by Jing, collaborated to sample Somos salsa macha and Fly by Jing chili crunch on an assortment of foods, including some Asian dishes. Somos
Predicting long-term popularity
Restaurant trends have a longer tail than you might think. Miguel and his team take regular trips to Mexico to peruse the aisles and find products that aren’t yet widely available in the US. He meets with farmers about new ingredients and has dinner with chefs.
Due to the length of the product development cycle, Miguel is already looking for products that Somos can bring to the market even five or six years from now.
To learn more about Miguel’s strategy around recipe development and product expansion, listen to his full interview on Shopify Masters.
The Somos team saw the popularity of Asian chili crisps with consumers and wanted to find ways to replicate that in Mexican food. The answer was right under their noses. One of the Somos co-founders had a family recipe for salsa macha, a Mexican version of chili oil.
“When we look at the similarities between two products, we see this trend of global cuisine, especially in condiments, and we think salsa macha is not that different,” Miguel says. Somos and Fly by Jing, a company that makes Chinese condiments, partnered to create content around the companies’ respective products.
Jars of Somos and Chinese israel telegram screening takeout boxes of shrimp noodles
Miguel and Jing Gao, the founder of Fly by Jing, collaborated to sample Somos salsa macha and Fly by Jing chili crunch on an assortment of foods, including some Asian dishes. Somos
Predicting long-term popularity
Restaurant trends have a longer tail than you might think. Miguel and his team take regular trips to Mexico to peruse the aisles and find products that aren’t yet widely available in the US. He meets with farmers about new ingredients and has dinner with chefs.
Due to the length of the product development cycle, Miguel is already looking for products that Somos can bring to the market even five or six years from now.
To learn more about Miguel’s strategy around recipe development and product expansion, listen to his full interview on Shopify Masters.