When and how did the idea of creating Luxury Lab Cosmetics come about?
Luxury Lab Cosmetics was born in 2010 from a wonderful opportunity that I decided to seize by following my intuition. I was working in a completely different sector, but the world of whatsapp number in canada cosmetics has always been a great passion of mine. Natura Bissè was looking for a distributor for Italy and I couldn't miss the opportunity to bring such a prestigious international brand to my country. Now we are close to our twelfth birthday.
Did you expect the success you got?
I prefer “satisfaction” to the term “success”: it is measurable in a more personal way and I believe that great adventures work when there is an emotional involvement, the real key to everything. And for us, satisfaction, or rather satisfactions, came with time, with great commitment and keeping our feet on the ground.
Was the marketing department up and running right away?
Even then, even though I was still a beginner, I considered marketing an essential operational aspect to grow the brands that chose Luxury Lab Cosmetics to be represented on the Italian market: each of our decisions starts from understanding and sharing the storytelling of each brand, to find the right expression, both to identify the correct distribution channels and the media most suited to our target and that can be the right means to tell and promote the brands.