Black Friday isn’t about sales—it’s about building customer relationships and strengthening your brand community.
Controversial, we know. After all, ecommerce BFCM (Black Friday, Cyber Monday) success is measured by how many orders you’re getting and the number of dollars each of those orders is worth in the lead-up to Christmas.
The problem with that approach is that you invest huge amounts of time, money, and energy in a short-term-only gain. It doesn’t do anything to help you after the holidays. Do you build loyalty after Black Friday and Cyber Monday? What happens to each of those customers after you acquire them? Are they coming back to shop with you again, or are they placing an order passing through until next year– if ever?
Table of Contents:
A rewards program sets indiatelegram screening you up for BFCM and beyond
Phase 1: Acquire and encourage customers to join
Phase 2: Motivate customers to engage
Phase 3: Make your program valuable to share
Smile.io’s Impact on BFCM
Relationships > discounts
Shoppers want to invest in a brand. Think about your own shopping habits.
You don’t have grocery store brand loyalty because you simply shop wherever is most convenient or where the things you need are on sale. You don’t follow grocery stores or their founders on social media or care who shops at which one.