What is proactive customer service (and why should you use it)?
Posted: Thu Feb 06, 2025 6:41 am
Set up proactive live chat campaigns to reach your highest-intent shoppers during Black Friday-Cyber Monday
When you think of customer service, you likely imagine a team of agents responding to incoming customer complaints and questions. This reactive customer service is an important way to help customers, but it’s only one dimension of a larger customer service experience.
By setting up strategic live chat campaigns through your helpdesk, you can reach out to potential customers at the optimal time to close the sale, all automatically. But first, let’s take a step back and discuss proactive customer service as a concept.
There are two main categories that ghana telegram screening customer service can fall into: reactive customer service and proactive customer service. If you would like to create a customer service strategy that is as efficient and effective as possible, it’s important to balance both of these approaches.
Proactive customer service vs. reactive customer service.
Source: Gorgias
“With proactive customer service, you can set customer expectations, create more opportunities for positive customer interactions, and increase your brand’s conversion rate,” Christiano said. “All without requiring your shoppers to put forth the effort of reaching out to you.”
It’s the online equivalent of in-store reps walking up to you to ask if you have questions, providing useful information, and encouraging you to make the best purchase decision for you.
When you think of customer service, you likely imagine a team of agents responding to incoming customer complaints and questions. This reactive customer service is an important way to help customers, but it’s only one dimension of a larger customer service experience.
By setting up strategic live chat campaigns through your helpdesk, you can reach out to potential customers at the optimal time to close the sale, all automatically. But first, let’s take a step back and discuss proactive customer service as a concept.
There are two main categories that ghana telegram screening customer service can fall into: reactive customer service and proactive customer service. If you would like to create a customer service strategy that is as efficient and effective as possible, it’s important to balance both of these approaches.
Proactive customer service vs. reactive customer service.
Source: Gorgias
“With proactive customer service, you can set customer expectations, create more opportunities for positive customer interactions, and increase your brand’s conversion rate,” Christiano said. “All without requiring your shoppers to put forth the effort of reaching out to you.”
It’s the online equivalent of in-store reps walking up to you to ask if you have questions, providing useful information, and encouraging you to make the best purchase decision for you.