Tips for making Shopify Audiences do more for you
Posted: Thu Feb 06, 2025 9:08 am
1. Choose the right audience based on your advertising goal
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your cyprus telegram screening brand and products.
If you’re prospecting, try using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.
When retargeting, try using our high-intent audiences. These are targeted, lower-funnel audience list sizes built with proprietary signals and matching algorithms that indicate intent, leading to higher conversion rates.
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your cyprus telegram screening brand and products.
If you’re prospecting, try using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.
When retargeting, try using our high-intent audiences. These are targeted, lower-funnel audience list sizes built with proprietary signals and matching algorithms that indicate intent, leading to higher conversion rates.