5 tips for partnering with teen influencers
Posted: Thu Feb 06, 2025 9:36 am
Keep up with the latest trends.
Young creators are the first to know when there’s a new social media trend on the way. They’re also the first to capitalize on it. Viral trends are fleeting, but having some young talent on your team with a finger on the pulse helps you get to the party early and jump into the conversation before it becomes oversaturated.
They have a lower average cost than adult influencers.
In our 2022 report on the strategies and effectiveness of influencer marketing, most brands we work with told us that rising pay-per-post costs were the most worrisome trends they identified the year prior. And as creators continue to up the ante, partnering with teenage influencers is one solution for influencer marketing managers looking to preserve their budget while still pulling in high returns.
Make no mistake: Most teen megastars will still charge top dollar to promote you. But the Atlantic recently reported that many brands have succeeded with young influencers colombia telegram screening charging between $5 and $20 per post. And while you should never lowball a potential partner, finding the right creator looking to build their portfolio in an affordable collaboration is a win-win.
Take care of the parents, too.
If you’re partnering with teenage influencers, chances are you’re partnering with their parents too. The parents might be your main point of contact, or they might just be helping behind the scenes. Either way, communication with them should be a priority.
Always keep the parents in the loop and build a relationship with them the same way you would any of your actual creators. And if you’re sending your young partner a gift to show appreciation, it never hurts to send the parents something they might like, too.
Young creators are the first to know when there’s a new social media trend on the way. They’re also the first to capitalize on it. Viral trends are fleeting, but having some young talent on your team with a finger on the pulse helps you get to the party early and jump into the conversation before it becomes oversaturated.
They have a lower average cost than adult influencers.
In our 2022 report on the strategies and effectiveness of influencer marketing, most brands we work with told us that rising pay-per-post costs were the most worrisome trends they identified the year prior. And as creators continue to up the ante, partnering with teenage influencers is one solution for influencer marketing managers looking to preserve their budget while still pulling in high returns.
Make no mistake: Most teen megastars will still charge top dollar to promote you. But the Atlantic recently reported that many brands have succeeded with young influencers colombia telegram screening charging between $5 and $20 per post. And while you should never lowball a potential partner, finding the right creator looking to build their portfolio in an affordable collaboration is a win-win.
Take care of the parents, too.
If you’re partnering with teenage influencers, chances are you’re partnering with their parents too. The parents might be your main point of contact, or they might just be helping behind the scenes. Either way, communication with them should be a priority.
Always keep the parents in the loop and build a relationship with them the same way you would any of your actual creators. And if you’re sending your young partner a gift to show appreciation, it never hurts to send the parents something they might like, too.