How to prevent shopping cart abandonment on mobile devices
Online merchants are therefore in a situation where mobile traffic and correspondingly purchases via mobile devices are increasing, while mobile shopping cart abandonments are significantly higher than on desktops. This has consequences, because once the purchase has been abandoned, there is no guarantee that the prospective customer will return to the online store. In the worst case, they end up going to the competition. But you can prevent that with these 5 tips!
When optimizing your mobile website, the user armenia telegram screening perspective is often forgotten. How does the user hold their smartphone in their hand? A study by UX Matters found that 49 % of users hold and operate their smartphone one-handed. 36 % hold their smartphone with one hand while operating it with the other. A significant minority of 15 % hold and operate the smartphone two-handed.
How you hold and operate a smartphone makes a big difference, as finger reachability varies greatly. Consequently, users who hold their smartphone with one hand while operating it with the other reach a much larger display area than those who hold and operate their smartphone one-handed. Since a clear majority of users hold their smartphone one-handed, it's vital to ensure that important elements aren't located in the area that is most difficult to reach (the upper area). This includes certain buttons such as "Add to cart", "Checkout" and "Buy now".
If the buttons aren't within reach of the thumb, the likelihood of a successful purchase decreases, while mobile shopping cart abandonment continues to rise.