Too little say
Posted: Sun Dec 22, 2024 10:46 am
A striking research result: 28% of marketers say that their work is not or hardly appreciated by the management of the company. Furthermore, about 40% say that they have no say in decision-making. If you turn that last one around, it is good to see that 60% have the feeling that they have a say in their work. But a large minority do not. And then it is even more difficult to achieve ambitious goals in a shaky economy.
Here too, data plays an important role, only uk phone number here the data of your own performance is more important than the market research data. Leads, clicks and other (CX) data are essential to collect and analyze. Moreover, as a marketer you will also want to monitor your brand position in the market: how is the brand doing according to the public, what is the sentiment on social media?
In short, we live in challenging times. Since this is not going to change anytime soon, this is also the new normal for marketers. Those who use data and insights to visualize both market conditions and their own performance are better positioned to make more impact and gain trust from the boardroom and the market.
How do you keep your feet firmly on the ground in these times as a marketer?
Here too, data plays an important role, only uk phone number here the data of your own performance is more important than the market research data. Leads, clicks and other (CX) data are essential to collect and analyze. Moreover, as a marketer you will also want to monitor your brand position in the market: how is the brand doing according to the public, what is the sentiment on social media?
In short, we live in challenging times. Since this is not going to change anytime soon, this is also the new normal for marketers. Those who use data and insights to visualize both market conditions and their own performance are better positioned to make more impact and gain trust from the boardroom and the market.
How do you keep your feet firmly on the ground in these times as a marketer?