He marked important places
Posted: Sat Feb 08, 2025 10:20 am
Example #1: This is how Eugene Schwartz wrote his bullet points
1) He read the book he wanted to sell several times. For a physical product, he did excessive research.
3) He had the secretary copy all the marked passages.
4) This usually resulted in a document of about 60 pages.
5) He then worked out the most important points from this 60-page document.
6) From this he then made his bullet points.
So the bullet points became estonia telegram screening the crème de la crème of benefits.
Example #2: Lampropoulos researched until he dropped
Copywriter Parris Lampropoulos researched until he had collected around 700 fascinating facts about a product.
In the end, he would only need a maximum of 100 of them.
But an important lesson from bullet points is:
Too much material is better than too little.
Always collect as much material as possible first.
1) He read the book he wanted to sell several times. For a physical product, he did excessive research.
3) He had the secretary copy all the marked passages.
4) This usually resulted in a document of about 60 pages.
5) He then worked out the most important points from this 60-page document.
6) From this he then made his bullet points.
So the bullet points became estonia telegram screening the crème de la crème of benefits.
Example #2: Lampropoulos researched until he dropped
Copywriter Parris Lampropoulos researched until he had collected around 700 fascinating facts about a product.
In the end, he would only need a maximum of 100 of them.
But an important lesson from bullet points is:
Too much material is better than too little.
Always collect as much material as possible first.