LinkedIn is a social network known by everyone in the workplace, especially for being the largest job search engine on the Internet. For a few years now, its use has been increasing, and not only by those who want to look for work, but also by those who want to find new clients.
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Tags: LinkedIn , employment , clients , innovation
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Indeed, LinkedIn allows us to view people's professional profiles, as well as to contact them and start a conversation. These advantages provide the possibility of searching and finding potential clients for your business.
What should you do to attract clients on LinkedIn?
Step One: Know Who Your Target Audience Is
In order to search for your potential client in the application, the essential mexican whatsapp number is to create a buyer persona, that is, define who the ideal client is for your product or service.
On the other hand, you must define what objectives you want to achieve and what you want to sell.
Step 2: Optimize your profile to appear in people's searches
If you want your future clients to find you, you need to optimize your profile. Using keywords will help you rank high in LinkedIn searches. It's important that these keywords appear in your title, in your summary, in your interests, and even in your skills. It's enough that they are terms that your clients might use to search for you.
In addition, with this type of keywords, Google will also position you in the searches that your potential clients make within the search engine.
Step Three: Take Advantage of LinkedIn Groups
You can obtain a lot of valuable information from LinkedIn groups. Although there are many types of groups, the important thing is to select those that interest you the most and in which you can find 'target clients' in order to establish a relationship. With them you can: share content, comment on their posts, recommend actions they can take to improve their business or send them emails with information that may interest them.
Step Four: Update your network of contacts
Expanding your network of contacts is not an easy task; it is not enough to follow people. You must periodically review your network and remind them that you are still there. We recommend that you spend some time every day looking for new contacts. This way, on the one hand, you can start conversations with them, interact and get them to know you, and on the other, reach out to other contacts.
Step Five: Take Personal Branding Actions
To get people to perceive you as a good brand you must implement some actions such as:
-Provide interesting and up-to-date content to your potential customers.
-Share links on your website with information that may be of interest.
-Publish articles also within LinkedIn through its “Pulse” extension.
-Interact on the network through comments, recommendations or reactions to other people's posts.