Growing investment in influencer marketing
Our experience shows that a company is better off starting influencer marketing itself than hiring another party. It is therefore not surprising that various organizations already use internal influencer marketing specialists and have increased budgets for this. Companies with complete influencer marketing departments often use one influencer marketer per country or continent, because each country needs its own strategy.
Also read: Why fake followers are not a problem
The power of influencer marketing is that an influencer is in one-on-one contact with your consumer. That is why it is valuable to investigate in advance how your product or service might appeal to an influencer and his or her target group. Influencer marketing is human-to-human marketing where you want to build a relationship with an influencer, so that you can work together on a long-term strategy.
Looking at market growth, influencer marketing agency Mediakix expects companies to spend between 5 and 10 billion euros on influencer marketing worldwide in 2020. And we are not sitting still in the Netherlands either, because according to agency First, 100 million euros were already spent on influencer marketing in our little country in 2017.
Of course, every company is different and has its own budget. That's why I want to give you an idea of what companies invest in influencer marketing on average :
Companies placed an average of 5 to 10 india telegram data campaigns per year
On average, companies work with 10 to 25 influencers per campaign
On average, companies spend between 5,000 and 25,000 euros per campaign
New influencer marketing companies
We can't ignore it: a serious new market is emerging and influencer marketing companies are popping up like mushrooms in the Netherlands. Which influencer marketing organizations exist? And where can you go as a company if you would like to be advised on influencer marketing? An overview.
Influencer Marketing Agencies & Management
You use an agency if you want to use a top influencer for a specific campaign. These companies manage an exclusive influencer network. They ensure that influencers are linked to the right brands and monitor the authenticity of influencers. They often also think along with the creative process and about how a message can best be conveyed. In addition, these agencies take care of the negotiation, planning, contracts, invoicing and also the management of influencers and between influencer and brand. These are companies such as L'Agency, VDF Management, Social1Influencers and A Million Faces. Revenue model: transaction fee.