Have you ever found yourself in front of a broadcast list and wondered how to use it to manage and contact your customers? What if we told you that it is an essential resource for implementing sales, marketing and loyalty strategies?
By now, you probably already know that WhatsApp is the main messaging and media exchange platform in Brazil and around the world, being downloaded daily by millions of users. Therefore, there is nothing better than combining two assertive and objective techniques to be present in consumers' daily lives.
Are you convinced? Then keep reading and find out more about what a broadcast list is, a complete step-by-step guide on how to create one, and the main questions that arise on the subject!
a man holding a smart phone in his hand
The broadcast list is a feature designed for the WhatsApp application and allows you to send individual messages to a significant number of contacts at once.
For your business, it means the possibility of expanding communication, where you can communicate campaigns, agendas and other important directions for the company.
It is a very useful resource, especially when we consider that groups are not always a well-received approach by the public — who end up not having as much privacy in spaces with more users.
The list also allows you to create a kind of channel, making this management more practical and preventing you from having to reselect all the numbers when you need to make another shipment.
To read later: WhatsApp Business – understand what it is and what it is for.
How to make a broadcast list?
Now that you know what a broadcast list is, understand how to create one in an easy way.
First, be aware that it is only possible to establish architects email list this connection with consumers who have your organization's number saved in their phonebook, and that there is a maximum number of 256 individuals that can be included simultaneously per listing!
Access your WhatsApp Business page, which can be viewed in both mobile and desktop formats ;
In the upper right corner, click on the three vertical dots;
A screen will be generated where you will see the “New broadcast” option. Select it;
At this point, your contact list will appear. Choose the users you want to send the message to;
After that, press “Ok” and finish the creation;
Now you can craft the text, media, or other message format you want to be forwarded;
If you prefer to edit your broadcast list or even rename it, just open the conversation tab and click on the image that appears in the bottom right corner, with the symbol of the letter "i".
Generating a broadcast list with the help of tags
If you use WhatsApp Business, you know that it has the option of labels, which help to create a visual catalog, with the help of colors, to define each user.
And if you want to make your broadcast list even more practical, just integrate these functions:
On the home screen, go to the right corner and click on “More Options” and then “Labels”;
Select a tag and create your new listing;
Return to the home page and select “More Options” and “Sending Message”;
Click on the check symbol and write the desired message.
Not quite what you're looking for? Then find out what to do when your number is banned from WhatsApp !
how to implement a broadcast list
How to implement the broadcast list in my business?
To ensure that communication with customers remains transparent and objective, there are some necessary considerations for your business.
First, it is essential to make a prior selection of the segmentation of this category . In other words: divide the broadcast lists based on the type of communication you want to establish, the purchasing journey in which the customers are and the digital marketing strategies adopted.
This way, you can deliver a well-aligned, cohesive approach that won’t sound too mass-market or generalist to every user.
Also be careful when creating topics that are truly relevant and that make a difference in the perception and engagement of each of your leads .
Finally, don't forget, above all, to demonstrate respect and professionalism to your customers, focusing on actions that recognize their privacy and that in no way tarnish the value of your brand.
Can I delete a broadcast list?
Yes, if you realize that it is no longer useful, you can delete the list. However, it is important to note that by doing this, you will also delete all the files. Check out the step-by-step guide:
Select the home tab;
Click and hold on the icon of the catalog you want to delete;
The “Delete” option will appear on the screen, with a trash can symbol next to it;
Click “Ok”.
Do you have any questions about the broadcast list? Learn how to use the tool to your advantage, expand your reach even further and scale your performance .