How to Find the Search Intent of Your Keywords
Posted: Sat Dec 21, 2024 4:25 am
To identify search intent for your keyword list, check the keyword modifiers in the previous section (e.g., “how,” “reviews,” “price”) and, if necessary, type a keyword into the Google search bar to check the SERP features. For example:
Featured snippets can indicate informational intent;
The 'People also ask' box can indicate informational intent;
Site links can indicate navigational intent;
Google Ads may indicate commercial or free russian number for whatsapp transactional intent;
Google Shopping ads can indicate commercial or transactional intent.
Now you should decide how to handle keywords in your list that aren’t part of your blog’s purpose, such as making sure navigational keywords point to category pages or transactional keywords point to product pages.
What to do next: Refer to the infographic above to identify the search intent of each keyword in your keyword list and tag it with the appropriate stage of the buyer's journey.
Organize blog ideas by funnel stage and user search intent
Decide on post type and titles
Now that your priorities have been established, you can start thinking about the types of posts and potential titles you will create for your future blog posts.
Remember to consider user intent . No matter how creative your post title is, when a user types a search term into Google, they expect to find specific information in a specific format. If you don't provide that, you run the risk of losing both your audience and your rankings.
Your topic list should already give you an indication of what people expect to find on a given topic.
Informational topics that start with "how to" should be covered with a how-to guide. Commercial topics that start with "best", "reviews", or "cheapest" should be covered with a review or comparison article.
If you are having trouble identifying the type of content you should produce, research your topic to see what is out there. Your competitors will definitely give you an idea.
You can also go back to the “Backlog” tab and search for related questions that could serve as titles for your content.
Focus on titles that comprehensively indicate what a reader will find in the post, i.e. the problem it will solve or the benefits he will get from reading your article.
The tools I recommend:
Topic Research to find the most resonant titles on a topic and better understand user intent;
SEO Content Template to analyze the top 10 ranking articles for a keyword in a specific country, with average word count, additional keywords, readability and other metrics. All this data helps me get a complete picture of what type of content is most relevant for a keyword.
Featured snippets can indicate informational intent;
The 'People also ask' box can indicate informational intent;
Site links can indicate navigational intent;
Google Ads may indicate commercial or free russian number for whatsapp transactional intent;
Google Shopping ads can indicate commercial or transactional intent.
Now you should decide how to handle keywords in your list that aren’t part of your blog’s purpose, such as making sure navigational keywords point to category pages or transactional keywords point to product pages.
What to do next: Refer to the infographic above to identify the search intent of each keyword in your keyword list and tag it with the appropriate stage of the buyer's journey.
Organize blog ideas by funnel stage and user search intent
Decide on post type and titles
Now that your priorities have been established, you can start thinking about the types of posts and potential titles you will create for your future blog posts.
Remember to consider user intent . No matter how creative your post title is, when a user types a search term into Google, they expect to find specific information in a specific format. If you don't provide that, you run the risk of losing both your audience and your rankings.
Your topic list should already give you an indication of what people expect to find on a given topic.
Informational topics that start with "how to" should be covered with a how-to guide. Commercial topics that start with "best", "reviews", or "cheapest" should be covered with a review or comparison article.
If you are having trouble identifying the type of content you should produce, research your topic to see what is out there. Your competitors will definitely give you an idea.
You can also go back to the “Backlog” tab and search for related questions that could serve as titles for your content.
Focus on titles that comprehensively indicate what a reader will find in the post, i.e. the problem it will solve or the benefits he will get from reading your article.
The tools I recommend:
Topic Research to find the most resonant titles on a topic and better understand user intent;
SEO Content Template to analyze the top 10 ranking articles for a keyword in a specific country, with average word count, additional keywords, readability and other metrics. All this data helps me get a complete picture of what type of content is most relevant for a keyword.