Why create a LinkedIn™ newsletter?
How do I create a LinkedIn™ newsletter?
LinkedIn™ Newsletter and Creator Mode
Create a LinkedIn™ Newsletter
How to properly optimize a LinkedIn™ newsletter?
1/ Determine a regular publication frequency
2/ Choose relevant and concrete information
3/ Add relevant and professional images
4/ Write a structured message
5/ Make a call to action
6/ Take care of your first LinkedIn™ newsletter!
LinkedIn™ Newsletter to Conclude
LinkedIn™ Newsletter to summarise in 4 questions
LinkedIn™ Newsletter – have you read some but don’t know how to create your own? What are the benefits of writing an effective LinkedIn™ newsletter? Do all LinkedIn™ users have access to this service? Proinfluent reveals tips and best practices for LinkedIn™ newsletter !
LinkedIn™ Newsletter: How to create a newsletter with LinkedIn™?Why create a LinkedIn™ newsletter?
Writing a LinkedIn™ newsletter means making an appointment with your clients or contacts and becoming part of their daily life. Newsletters are usually sent once or twice a week or a month and are written in the form of articles. Publishing a newsletter that makes sense and contains relevant information is a real marketing tool that brings many benefits.
Reach your audience personally
A newsletter allows you to reach your audience personally. In fact, when you publish a newsletter, your network of subscribers receives a notification via email and through a push notification. Emails are more personal than a LinkedIn™ feed post.
This way, your prospects feel more involved in your company and your activity. You address them directly, thanks to a personalized email, specially written to meet their needs!
LinkedIn Newsletter
Increase your visibility on LinkedIn™
The newsletter is public content that is distributed in the LinkedIn™ feed. It can therefore be liked, shared and commented on, and this is precisely what allows the publication to be boosted by the LinkedIn™ algorithm . The LinkedIn™ newsletter therefore helps to increase your visibility on the network!
Show your experience
The newsletter is a long format that allows you to go into more depth on a topic in relation to a publication. This provides more value, more credibility:
The advantages are therefore:
show your experience and reveal your know-how and your point of view on certain topics, which allows you to obtain qualified prospects;
offer your contact list free content with high added value;
forge an image of a leader to follow in your sector of activity.
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Potential customers who read your newsletters certainly visit your website and blog. When they contact you, they know part of your services and your way of doing things. Therefore, they are already interested in what your brand offers.
Make calls to action (CTA)
A newsletter offers the possibility to add CTAs (Call To Actions) to send your audience back to your website or to make an appointment, for example. It is then easier to engage people.
Publishing regular newsletters on LinkedIn™ allows you to get more qualified traffic to your website and LinkedIn™ account, but also to attract attractive prospects and increase your notoriety in your field of expertise.
Discover our tutorial now to create a newsletter on LinkedIn™ in just a few clicks!
How do I create a LinkedIn™ newsletter?
LinkedIn™ Newsletter and Creator Mode
The first thing you need to know is that writing a newsletter on LinkedIn™ requires activating creator mode . Specifically, this allows users to follow you and no longer connect to your LinkedIn™ profile. Everyone (except business pages) can choose to adopt it!
LinkedIn Newsletter
Attention! Because if the creator mode allows you to become an influencer and increase your audience on the social network, the subscribers you gain are not relationships! This means that they can see your profile and cambodia whatsapp number data your content, but it is not necessarily reciprocal! It also means that you receive fewer invitation requests since members follow your profile directly!
To learn more about Creator Mode, check out our tutorial article here !
Create a LinkedIn™ Newsletter
Here's how to create a LinkedIn™ newsletter when creator mode is enabled:
Log in to your LinkedIn™ profile and go to your home page;
Click on “Write an article,” then “Create a newsletter.” And that’s it! You’re now in the LinkedIn™ newsletter creation tool!
Now you just need to add the title, description, posting frequency, as well as the logo (300 x 300 pixels) and cover photo (744 x 400 pixels).
Once you're done, start writing your newsletter content!
Create a LinkedIn Newsletter
To make your newsletters more visible, don't forget to check the box "Invite my contacts and people who follow me to subscribe." It is also advisable to select "Subscribe to my newsletter" to get an overview of the content sent to your contacts.
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