5 yuan is about times that of Weibo. Using the same caliber to calculate the unit minute economic output of Kuaishou's advertising business (only calculating the external cycle and estimating by marketing revenue), 1.5 yuan is about times that of the website. The advertising value coefficient of the video carrier form is about times that of the picture and text. Excluding the impact of (advertising loading rate), the impact of video length on marketing revenue is not obvious. Let's talk about e-commerce again. First of all, a complete e-commerce link can drive the advertising value of the content platform.
Following the single user marketing value data jordan phone numbers of Kuaishou in the above text, the proportion of Kuaishou's internal circulation (mainly contributed by internal merchants and anchors can be understood as e-commerce driving advertising) is about (estimated by the growth rate of the external circulation). The single user-minute economic output of Kuaishou's complete e-commerce link contribution (internal circulation advertising) is about . yuan, which is about twice that of the website. Secondly, on this basis, the horizontal value comparison of content e-commerce with a complete link. The supply and demand matching efficiency determines the industry value of content e-commerce.
On the one hand, efficient supply and demand matching efficiency can enhance the value of content and raise the commercial value of marketing business. On the other hand, under the condition of limited content supply, more efficient matching efficiency will enhance the user experience of content users. According to Huachuang Securities' calculation, the annual (ad loading rate) of Kuaishou represented by the short video mode is about 10.5%, while according to the report of Wandian.com, the annual (ad loading rate) of the website represented by the medium and long video mode is about 10.5%.