Use psychology in your email writing strategy
Posted: Wed Feb 12, 2025 6:33 am
Make sure you deliver your email copies of promises
A great way to collect emails is to create a top bar on your website using Hello Bar. Encourage your existing website visitors to sign up for your email list .
You'll probably want to use a lead magnet or some kind of incentive to convince people to sign up . However, if you do this, you need to follow through.
email copywriting hello bar
If you add a Hello Bar like this to your website, you need to be prepared to send a coupon every month. Otherwise, you'll break your promise and annoy your subscribers.
9. Know your audience and give them what they want
A single mother with two jobs and no savings in the bank wants something different than a married man of retirement age with $2 million in investments.
It's obvious, right? If you want your email copywriting to resonate, you need to know your audience.
Use Hello Bar's A/B testing to discover what your target audience wants from your email marketing campaign. Test different lead magnets , offers, and calls to action.
You can also use other data you have collected from your audience. Surveys and polls also work very well.
10. Choose your words carefully when writing emails
Word choice matters.
email writing techniques
Let's say you want to describe your product as fun to use. Instead of using the generic word "fun," you could investor database replace it with something more suggestive :
Fun
Great
Action
Bowel rupture
Delightful
Comic
You get the idea. Use your thesaurus to find a word that sums up exactly what you want to say . That's the essence of great email content.
You don't need the letters after your email name to use psychology . Knowing just a few principles can help you succeed.
Consider reciprocity, for example. If you do something nice for others, they will want to do something nice for you.
Let's say you're selling an app or software. Offer a free trial without requiring a credit card.
Or, let's say you're reaching out to existing trial users. Offer to extend the trial so the consumer has more time with the program.
A great way to collect emails is to create a top bar on your website using Hello Bar. Encourage your existing website visitors to sign up for your email list .
You'll probably want to use a lead magnet or some kind of incentive to convince people to sign up . However, if you do this, you need to follow through.
email copywriting hello bar
If you add a Hello Bar like this to your website, you need to be prepared to send a coupon every month. Otherwise, you'll break your promise and annoy your subscribers.
9. Know your audience and give them what they want
A single mother with two jobs and no savings in the bank wants something different than a married man of retirement age with $2 million in investments.
It's obvious, right? If you want your email copywriting to resonate, you need to know your audience.
Use Hello Bar's A/B testing to discover what your target audience wants from your email marketing campaign. Test different lead magnets , offers, and calls to action.
You can also use other data you have collected from your audience. Surveys and polls also work very well.
10. Choose your words carefully when writing emails
Word choice matters.
email writing techniques
Let's say you want to describe your product as fun to use. Instead of using the generic word "fun," you could investor database replace it with something more suggestive :
Fun
Great
Action
Bowel rupture
Delightful
Comic
You get the idea. Use your thesaurus to find a word that sums up exactly what you want to say . That's the essence of great email content.
You don't need the letters after your email name to use psychology . Knowing just a few principles can help you succeed.
Consider reciprocity, for example. If you do something nice for others, they will want to do something nice for you.
Let's say you're selling an app or software. Offer a free trial without requiring a credit card.
Or, let's say you're reaching out to existing trial users. Offer to extend the trial so the consumer has more time with the program.