Customer journey map example
Your customer journey map can be as creative and colorful as you want. You can even download vector maps from stock sites and fill in the blanks if you don't want to do the creative work.
Customer Journey Map Example 1
We will create a very simple customer journey map so you can get an idea of what it looks like in practice.
First, let's look at the pictures:
Customer Journey Map Example 2
It is a straightforward customer journey map that describes the touchpoints and activities of a single customer.
It starts with an internal decision: “I want to learn more about photography.”
Then the customer does a Google search or two. It’s likely based on information like “How to learn photography” or “What is photography?”
Out of curiosity, the searcher browses our sales page and reads our About page to learn about our company.
Then the customer follows us on social media and subscribes to our mailing list. They read and interact with shareholder database our emails, and they may also compare purchases with our competitors.
Next, the customer returns to our sales page – perhaps for a camera body with a kit lens – and reads the FAQ. At that point, the sale either goes through or the customer abandons the shopping cart (because we identified a bottleneck in our research).
As you can see, customer journey maps are about figuring out how customers get from point A (discovering your brand) to point Z (making a purchase). It also identifies touchpoints that need some work.