How Audi Increased Customers Fivefold in Just One Year
Posted: Mon Dec 23, 2024 4:42 am
Founded in 2006, Audi is a communications agency located in Presidente Prudente, in the interior of São Paulo. Early on, it focused its efforts on retail services, serving companies such as shopping malls and fashion retail chains.
Specializing in advertising, marketing, design, communication, planning, media, publicity, internet, internal marketing, promotion and events, the agency's main goal is to work together with clients to exceed their expectations using the best communication strategies . The idea is to encourage the creative team to constantly improve each stage of the process.
After 12 years in the market, the agency continues to focus on its clients' results. It is no coincidence that it has become one of the most awarded agencies in the West of São Paulo. It has currently accumulated 37 awards in various festivals and is considered the 3rd best agency to work for according to the Great Place to Work national ranking. But it doesn't stop there.
The agency is also the first in the region to be certified by ISO 9001 – a quality management system (QMS) standard used by companies seeking to prove their ability to provide products and services that meet the needs of their customers.
The agency is also the only one in the city architects email lists uk affiliated with CONAR, maintaining partnerships with SINAPRO, CENP, APP and ABAP – Brazilian Association of Advertising Agencies.
Some of his most notable clients
– Torra Stores;
– Prudenshopping;
– Unimed Prudente;
– Sicoob Paulista;
– Single-paste;
– Tamboré Urbanism (Tegra/Brookfield);
– Food Leader;
– Swallow.
The problems and the search for a complete management system
Like most communications agencies, rapid growth led to some bottlenecks. With the team growing and the workflow also increasing, a tool that could control all processes was necessary.
In its first two years, a media service authorization control system was used for financial control, but the large volume of information led the partners to seek more complete software, capable of implementing a system of processes and flows and ensuring control of demands and jobs produced.
The beginning of the partnership and the first results
After searching the internet, the agency discovered iClips and immediately began a testing period. Shortly after, the partners and the Audi team realized that the tool fully met the needs the agency was currently facing.
It is common for agencies to be afraid of migrating to a new tool, as this practice requires effort and dedication from the entire team. However, in the case of Audi, the implementation was simple and dynamic.
We have been customers of iClips since the software was installed on a local server, and not in the current SaaS format. Today, adaptation is much faster and we have closer support from the support team. We have noticed the company itself moving towards getting closer and serving us better.
Roger Lima, head of digital at Audi
This is because the high volume of work combined with the number of professionals involved were sufficient reasons for a tool that could effectively organize the agendas to be implemented in the work routine. In addition, the integration between all departments was another positive point, enabling the recording of activities from start to finish.
But the most visible change was in the order of the team's work agenda in its day-to-day activities. If previously the agendas were managed by level of urgency and the job information was passed on in a completely informal manner, today all the steps of the campaigns are recorded and documented with the deadlines and information necessary for their execution.
More expressive results
After implementing iClips, the number of parts produced increased significantly and the number of employees has tripled since then. Check out other results:
Capacity to attract new clients : while in 2017 the agency acquired 4 new clients, in 2018 there were 21 opportunities;
Team growth: The team grew from 36 to 47 employees to meet demand. In addition, the services offered between 2016 and 2019 grew by 200%;
Investment verification: The system also allows clients to verify their investments from the previous year through reports. Customer service teams are aware of the investment made to optimize client results in subsequent years.
It's a relationship that has lasted for years, we feel that we are also part of the solution, as we have very close contact with the tool and all its support, and we believe we have contributed to the development of important resources, which were not just our need, but certainly a demand from the entire market of agencies that use iClips.
Roger Lima, head of digital at Audi
Plans for the future
Although the financial crisis is affecting a large part of the market, causing some uncertainty in communication companies, the maturity of partner companies regarding the importance of investing in marketing and communication is essential for Audi to get through this scenario smoothly. This contributes greatly to the agency continuing to pursue its goals – one of which is to remain one of the best companies to work for.
This becomes even simpler when a management tool like iClips ensures all processes, allowing more time for the team to develop more each day. This makes it easier to improve further in terms of creativity, technology and innovation.
Specializing in advertising, marketing, design, communication, planning, media, publicity, internet, internal marketing, promotion and events, the agency's main goal is to work together with clients to exceed their expectations using the best communication strategies . The idea is to encourage the creative team to constantly improve each stage of the process.
After 12 years in the market, the agency continues to focus on its clients' results. It is no coincidence that it has become one of the most awarded agencies in the West of São Paulo. It has currently accumulated 37 awards in various festivals and is considered the 3rd best agency to work for according to the Great Place to Work national ranking. But it doesn't stop there.
The agency is also the first in the region to be certified by ISO 9001 – a quality management system (QMS) standard used by companies seeking to prove their ability to provide products and services that meet the needs of their customers.
The agency is also the only one in the city architects email lists uk affiliated with CONAR, maintaining partnerships with SINAPRO, CENP, APP and ABAP – Brazilian Association of Advertising Agencies.
Some of his most notable clients
– Torra Stores;
– Prudenshopping;
– Unimed Prudente;
– Sicoob Paulista;
– Single-paste;
– Tamboré Urbanism (Tegra/Brookfield);
– Food Leader;
– Swallow.
The problems and the search for a complete management system
Like most communications agencies, rapid growth led to some bottlenecks. With the team growing and the workflow also increasing, a tool that could control all processes was necessary.
In its first two years, a media service authorization control system was used for financial control, but the large volume of information led the partners to seek more complete software, capable of implementing a system of processes and flows and ensuring control of demands and jobs produced.
The beginning of the partnership and the first results
After searching the internet, the agency discovered iClips and immediately began a testing period. Shortly after, the partners and the Audi team realized that the tool fully met the needs the agency was currently facing.
It is common for agencies to be afraid of migrating to a new tool, as this practice requires effort and dedication from the entire team. However, in the case of Audi, the implementation was simple and dynamic.
We have been customers of iClips since the software was installed on a local server, and not in the current SaaS format. Today, adaptation is much faster and we have closer support from the support team. We have noticed the company itself moving towards getting closer and serving us better.
Roger Lima, head of digital at Audi
This is because the high volume of work combined with the number of professionals involved were sufficient reasons for a tool that could effectively organize the agendas to be implemented in the work routine. In addition, the integration between all departments was another positive point, enabling the recording of activities from start to finish.
But the most visible change was in the order of the team's work agenda in its day-to-day activities. If previously the agendas were managed by level of urgency and the job information was passed on in a completely informal manner, today all the steps of the campaigns are recorded and documented with the deadlines and information necessary for their execution.
More expressive results
After implementing iClips, the number of parts produced increased significantly and the number of employees has tripled since then. Check out other results:
Capacity to attract new clients : while in 2017 the agency acquired 4 new clients, in 2018 there were 21 opportunities;
Team growth: The team grew from 36 to 47 employees to meet demand. In addition, the services offered between 2016 and 2019 grew by 200%;
Investment verification: The system also allows clients to verify their investments from the previous year through reports. Customer service teams are aware of the investment made to optimize client results in subsequent years.
It's a relationship that has lasted for years, we feel that we are also part of the solution, as we have very close contact with the tool and all its support, and we believe we have contributed to the development of important resources, which were not just our need, but certainly a demand from the entire market of agencies that use iClips.
Roger Lima, head of digital at Audi
Plans for the future
Although the financial crisis is affecting a large part of the market, causing some uncertainty in communication companies, the maturity of partner companies regarding the importance of investing in marketing and communication is essential for Audi to get through this scenario smoothly. This contributes greatly to the agency continuing to pursue its goals – one of which is to remain one of the best companies to work for.
This becomes even simpler when a management tool like iClips ensures all processes, allowing more time for the team to develop more each day. This makes it easier to improve further in terms of creativity, technology and innovation.